Head of Marketing Operations & Measurement
The Head of Marketing Operations & Measurement is a senior leadership role responsible for modernizing how Advisor Marketing operates, scales, and measures its impact across Financial Advisor Services (FAS). As a member of the Marketing Leadership Team, this leader serves as the connective tissue between strategy and execution—bringing discipline, clarity, and data-driven rigor to how marketing plans are built, deployed, and optimized.
This role will transform marketing operations into a strategic advantage by enhancing workflows, deploying a modern marketing technology stack, and establishing advanced measurement frameworks that clearly link marketing activity to business outcomes. The position partners closely with Marketing leaders, Sales, Technology, Data & Analytics, Compliance, and external partners to ensure marketing becomes faster, smarter, and more accountable.
Why This Role Matters
This role is central to the next phase of FAS Marketing’s evolution—ensuring the organization not only develops bold, innovative ideas but executes them with speed, precision, and measurable impact. It is a high-visibility leadership opportunity for a builder who thrives at the intersection of strategy, operations, technology, and data.
Key Responsibilities:
Marketing Operations & Modernization
- Lead and evolve the end-to-end marketing operations function, ensuring work is effectively prioritized, resourced, and executed across teams.
- Modernize workflows, governance, and operating models to reduce friction, accelerate speed to market, and improve transparency.
- Establish best-in-class operational standards that support both disciplined execution and innovative experimentation.
Marketing Technology & Enablement
- Own the marketing technology vision and roadmap, overseeing deployment, integration, and adoption of platforms supporting planning, execution, personalization, and measurement.
- Partner with Technology and Data teams to ensure systems are reliable, scalable, secure, and aligned with enterprise architecture and governance standards.
- Identify and implement opportunities to leverage automation and AI to drive accuracy, efficiency, and speed across marketing processes.
Measurement, Analytics & Insights
- Define and lead a modern marketing measurement framework focused on business outcomes—not just activity metrics.
- Deliver actionable analytics that inform strategy, optimize investment decisions, and drive continuous performance improvement.
- Establish data integrity and quality control standards for all marketing and campaign performance data.
Strategic Partnership & Leadership
- Serve as the internal authority on marketing operations and measurement, advising senior leaders on tradeoffs, risks, and opportunities.
- Partner with Marketing Leadership peers to shape annual planning, long-range roadmaps, and investment priorities.
- Communicate a clear, compelling operational and data vision to senior stakeholders.
People Leadership
- Hire, develop, and lead a high-performing team across marketing operations, technology enablement, and measurement.
- Set clear expectations, coach emerging leaders, and foster a culture of accountability, curiosity, and continuous improvement.
Success Measures:
Success in this role will be demonstrated by:
- Faster, more predictable marketing execution with fewer bottlenecks and handoffs
- Clear visibility into marketing performance, ROI, and business impact
- High adoption and effective use of marketing technology across teams
- Improved decision-making through trusted, actionable insights
- Strong partnerships and credibility with senior leaders across the organization
What It Takes:
- 10+ years of relevant experience, including deep expertise in marketing operations, analytics, or marketing technology
- Proven experience modernizing operating models, workflows, or technology stacks in complex organizations
- Strong data fluency with the ability to translate insights into strategic recommendations
- Demonstrated people leadership experience, including building and developing high-performing teams
- Undergraduate degree required; graduate degree preferred
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Skills Required
- 10+ years of relevant experience in marketing operations, analytics, or marketing technology
- Proven experience modernizing operating models, workflows, or technology stacks in complex organizations
- Strong data fluency with the ability to translate insights into strategic recommendations
- Demonstrated people leadership experience, including building and developing high-performing teams
- Undergraduate degree
- Graduate degree
Vanguard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vanguard and has not been reviewed or approved by Vanguard.
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Retirement Support — Retirement support appears unusually strong through a 401(k) design that includes a match plus an additional employer contribution, which can materially lift long-term total rewards. HSA seeding and an enhanced employer match further strengthen the savings-and-benefits value of the package.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle support is reinforced by a sizable annual FlexFund stipend that can be applied across many day-to-day categories such as fitness, childcare, and other personal expenses. On-site or virtual clinics and fitness options add practical health and wellness convenience.
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Affordable Benefits — Healthcare and related benefits are positioned as comparatively affordable via heavily subsidized medical plans and broad coverage options. This affordability can offset moderate base pay for employees who place higher value on out-of-pocket cost reductions.
Vanguard Insights
What We Do
We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests. Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind. Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets. For Commenting Guidelines & Important information, visit here: http://vanguard.com/linkedin Vanguard Marketing Corporation, Distributor.
