Head of Marketing, North America

| North Salt Lake, UT, USA
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Gardena, a division of the Husqvarna Group and Orbit Irrigation's parent company, is looking for a full-time Head of Marketing, North America to expand the prestigious Gardena Brand into North America. Why should you come work at Gardena? Because we are helping passionate gardeners Realize Their Gardening Dreams by developing and manufacturing innovative gardening products.

  • Are you ready to help passionate gardeners Realize Their Gardening Dreams?
  • Are you ready to be part of the brand that is Shaping Great Experiences by creating products of premium Quality?
  • Are you seeking an employer that Embraces Sustainability?
  • Do you have a Passion for Innovation and want to be on a team that drives Innovation in the gardening market?
  • These are Gardena's core values and are lived by our team members each day!

A Day in the Life of the Head of Marketing

The Head of Marketing, North America will lead all marketing activities from social media and digital campaigns to advertising and creative projects. They will develop plans to help establish the Gardena brand, allocating resources to different projects and setting short-term and long-term department goals. The Head of Marketing is a creative, innovative, and entrepreneurial team member that will identify and meet consumer needs, work cross-functionally to ensure marketing programs align with company objectives, and draw insight from complex marketing data and metrics.

What are the requirements for this position?

  • Bachelor's or Master's degree in Marketing or related field
  • 8+ years of marketing experience
  • Experience in building brand awareness, recognition, and conversion
  • Are you qualified for this position? If yes, apply NOW!

Are there any preferred qualifications?

  • Master's degree in Business Administration (MBA)
  • Marketing experience in lawn and garden industry

We offer great benefits:

  • Competitive pay (salaried), plus bonus
  • A free onsite healthcare clinic
  • Flexible office hours (standard M-F, 8 AM to 5 PM)
  • PTO and paid holidays
  • Medical, dental, and vision insurances
  • Life insurance
  • Long- and short-term disability insurances
  • Employee discounts on Orbit and Husqvarna products
  • Subsidized UTA ECO pass (Frontrunner, Trax, & buses)
  • And more!

Responsibilities:

  • Spearhead strategic marketing development and operational execution of marketing campaigns to introduce the Gardena brand to the US market
  • Responsible for the whole marketing funnel, including defining a strategic and tactical marketing plan
  • Build a media plan to create brand awareness while managing activities at all stages of the marketing funnel, including for both online and POS marketing
  • Lead a small team and work cross-functionally with sales and product management to promote revenue growth and product visualization in the market
  • Create effective marketing plans for consumers at everything from DIY stores to Amazon
  • Build a strong network of agencies and contractors to act and react fast in the digital world
  • Work with a global team to achieve company and brand goals

About Gardena

Based in Ulm, Germany, Gardena is the preferred brand for millions of home and garden owners worldwide when it comes to garden care. That is because Gardena offers a complete range of all that is required - whether it's watering systems, pumps, lawn care, robotics, smart systems, tree and shrub care, garden tools, soil cultivation or city gardening. Today, Gardena is the leading brand for high-quality garden tools in Europe and represented in more than 80 countries all over the world. Gardena was founded in 1961 and has been a division of the Husqvarna Group since 2007. They are the parent company to Orbit Irrigation, who has enjoyed continued success for over 50 years. Our mission is to help passionate gardeners Realize Their Gardening Dreams!

Learn more at:

  • https://us.gardena.com/
  • https://www.orbitonline.com/
  • https://www.husqvarnagroup.com/en/

Gardena is an Equal Employment Opportunity employer committed to providing equal opportunity in all employment practices. Gardena prohibits discrimination, harassment, and retaliation in employment against race; color; religion; national origin; gender; sexual orientation; pregnancy; age; disability; service member status; or any other category protected by federal, state, or local law. Gardena also participates in E-Verify. Reference checks are a prerequisite for employment. All offers are contingent on completion of a drug screening and may be contingent on completion of a criminal background check. All successful candidates must provide original documents that will establish their identity and eligibility to work in the United States as required by the Immigration Reform and Control Act.

Last date to apply:

We are continuously accepting applications

More Information on Husqvarna Group
Husqvarna Group operates in the Automation industry. The company is located in Charlotte, NC. It has 6766 total employees. To see all 12 open jobs at Husqvarna Group, click here.
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