About SD Worx
SD Worx is a leading European provider of Payroll & HR services with global reach. We have offices across Europe and in Mauritius. Our purpose is to bring people solutions to life, enabling organisations of all sizes to turn Human Resources into a source of value for both the business and its people.
Our people solutions cover the entire employee journey – from getting people paid to attracting, rewarding and developing talent.
Shape What's Next
SD Worx Germany is entering its next phase of growth and transformation.
As the company's most important strategic growth market, Germany is on an ambitious journey to strengthen its market position, accelerate growth, elevate customer experience, and redefine what great HR and Payroll solutions look like for organizations of all sizes.
We have the ambition, the market opportunity and the investment. What we need now is a marketing engine that turns those ingredients into growth.
The foundations need strengthening: Our go-to-market approach, customer journeys, marketing processes, commercial alignment and the way we measure impact. This is not about adding more campaigns to an existing machine. It is about building a better machine and finding the ideas that make it perform. To help lead this journey, we are looking for an exceptional Head of Marketing (m/w/d) Germany.
This is not a traditional marketing leadership role.
We are looking for someone who challenges the status quo, questions established ways of working, and brings fresh ideas to how we attract customers, build our brand, create demand, and engage the market. Someone who sees opportunities where others see constraints and who thrives on turning bold ideas into measurable business impact.
As a member of the German Management Team, directly reporting into the MD of SD Worx Germany, you will help shape the future direction of the business while leading the transformation of our marketing function
What do we have to offer?
A dynamic environment: flexible working hours and working from home – everything is negotiable!
30 days of vacation per year plus Christmas Eve and New Year's Eve as additional days off
Stable employment conditions: permanent employment contract (after a 6-month probation period)
Free language courses (during your working hours)
Annual bonus
Company health insurance with an additional annual health package worth €600
Company pension plan
Capital-forming benefits
Bicycle leasing through Job Rad
Corporate benefits with discounts and benefits from over 800 top brand suppliers
Workation: possibility to work from any SD Worx location (4 weeks per year, EU only)
Referral program
Learning opportunities: through an individual development plan and professional training
Career growth: whether you want to become more of an expert in your field or want to expand your knowledge more horizontally, there is always room to grow within SD Worx!
You will lead the German marketing organization and own the end-to-end marketing agenda across demand generation, brand, communications, digital marketing, events, and public relations.
You will have the autonomy to shape the German marketing agenda, within the broader SD Worx brand, strategy and governance framework. You can draw on the expertise, platforms, tools and programs of our central Brand & Marketing organisation where they add value while having the freedom to make the choices that are right for the German market.
You will be expected to:
Challenge existing approaches and introduce new ways of thinking.
Experiment with innovative go-to-market strategies and campaigns.
Create marketing programs that stand out in a crowded market.
Leverage technology, AI, digital channels, and new engagement models to drive growth.
Create a clear go-to-market approach that connects business priorities, target audiences, propositions, channels, customer journeys and commercial execution.
Your Impact
Success in this role goes far beyond campaign execution. You will:
Define and deliver the German marketing strategy.
Build a strong commercial partnership with Sales while bringing an independent marketing perspective to challenge assumptions, sharpen priorities and create realistic, joint growth plans.
Strengthen SD Worx's position as a leading voice in the HR and Payroll industry.
Champion customer centricity and ensure customer needs are at the center of every marketing initiative.
Inspire and develop a high-performing team and agency network.
Bring the customer and market perspective into the German Management Team and actively shape business decisions, not just marketing decisions.
What do you have to offer?
You are as comfortable in a boardroom as you are brainstorming the next big idea.
You bring a strong understanding of the full marketing mix: proposition, pricing, routes to market and promotion and know how to connect these to create commercial impact.
You believe creativity is a growth lever, not decoration, and know how to turn a strong insight or idea into disproportionate market impact.
You likely bring:
Significant experience in B2B marketing leadership.
A strong track record of driving business growth and market impact.
Experience transforming functions, teams, or go-to-market approaches.
A customer-first mindset.
A builder's mindset: comfortable creating structure where it doesn't exist, testing what works, and changing course when it doesn't.
The confidence to challenge assumptions and influence senior stakeholders.
Experience in a complex, multi-stakeholder commercial environment
Strong people leadership
Experience creating and executing go-to-market strategies
Proven experience building or transforming a marketing function
Fluency in German and English.
Salary range information will be shared with candidates during the initial interaction with the Talent Acquisition team, either by phone or email.
Why This Role?
Few marketing leadership roles offer the combination of:
A seat on the Management Team.
The opportunity to influence overall business strategy.
The chance to build and shape a modern marketing organization.
The freedom to challenge convention and introduce new ideas.
The ability to make a visible impact on growth, customer experience, and market perception.
If you are looking for a role where you can leave a real mark on a business, a team, and a market, this could be your next challenge.
Help us redefine how growth happens in the German HR technology market.
Lead the marketing agenda. Challenge the status quo. Put customers at the center. Build the marketing engine for Germany's next phase of growth. We are looking for a builder, not someone we can refine the system.
SD Worx values diversity and inclusion in the workplace. We welcome applications from all qualified candidates regardless of origin, nationality, gender, gender identity, sexual orientation, age, disability, religion, ethnic or social background, or stage of life.
All hiring decisions are made based on skills, experience and role‑related qualifications.
Skills Required
- Significant experience in B2B marketing leadership
- Strong track record of driving business growth and market impact
- Experience transforming functions, teams, or go-to-market approaches
- Customer-first mindset
- Experience creating and executing go-to-market strategies
- Proven experience building or transforming a marketing function
- Experience in a complex, multi-stakeholder commercial environment
- Strong people leadership experience
- Confidence challenging assumptions and influencing senior stakeholders
- Strong understanding of the full marketing mix, including proposition, pricing, routes to market, and promotion
- Fluency in German and English
- Ability to develop and deliver marketing strategy
SD Worx Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SD Worx and has not been reviewed or approved by SD Worx.
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Flexible Benefits — Benefits are frequently positioned as flexible and customizable, including cafeteria-style options and country-specific choices. This tailoring (e.g., mobility, extra insurance, or additional leave) is presented as a way to align rewards to individual needs.
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Leave & Time Off Breadth — Leave and time off options appear broad in several markets, with multiple leave types from day one and, in some countries, generous holiday allowances or the ability to trade for extra days. These provisions are often linked to strong work–life balance and flexibility.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle offerings include workation policies, wellness schemes, vouchers and discounts, and Employee Assistance Programs. Hybrid work practices and allowances further round out the day‑to‑day experience.
SD Worx Insights
What We Do
We spark success at the heart of your business so you and your people can thrive. About SD Worx In today’s new world of fluid work, people want to be inspired by what they do and have the freedom to focus on what matters. Organisations need a dynamic, motivated workforce empowered by smart technology. As a leading European provider of integrated HR solutions, SD Worx turns HR into a source of value for their customers’ business and the people that work for them. SD Worx delivers HR solutions across the entire employee lifecycle, from paying employees to attracting, employing, rewarding and developing the talent who make businesses succeed. SD Worx powers performance through four core capabilities: software, outsourcing, consultancy and data-driven insights. SD Worx is the trusted leading European provider of end-to-end HR solutions for all organisations and workers. About 90,000 small and large organisations across Europe place their trust in the company and its +75 years' worth of experience. SD Worx calculates the salaries of approximately 5.7 million employees and ranks among the top five worldwide. The more than 7,500 employees operate in Belgium (HQ), Austria, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Mauritius, Netherlands, Norway, Poland, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland and the UK. SD Worx achieved a consolidated revenue of EUR 1.058 billion in 2023. More info on www.sdworx.com
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