Head of Marketing Europe

INEOS Automotive – Built For More

Since we started our journey to build a world class, no nonsense 4X4, we’ve come a long way. We’ve established INEOS Automotive as a serious contender in vehicle development and manufacturing. We’ve partnered with some of the biggest names in the automotive industry. We’ve made our way from vision to prototype. We’ve secured a world-class production facility and delivery team. We’ve delivered Grenadiers to customers all around the world. We’re building our double cab pick up, the Quartermaster.

People and Culture

Easy never changed anything. Not in manufacturing, science, engineering or energy – and certainly not elite sport. At INEOS we tackle every challenge head-on, and we help extraordinary athletes achieve extraordinary things. When it comes to making positive change, we know nothing gets done without grit, rigour and humour. Our Automotive team consist of around 1500 employees, 10 locations and 44 nationalities, we’re an international team working together to challenge the ordinary.

The Role

The Head of Marketing Europe is expected to implement and deliver the Marketing & Communications strategy for Europe.  

While the general strategy is largely in line with global strategy the role holder is expected to come up with and develop individualised approaches based on the requirements of the Region’s target markets.

The role requires a broad experience in all fields of marketing, preferably within the automotive industry.

Experience in brand building of a new brand is also expected.

Responsibilities include (but are not limited to):

1. Adapt the global marketing strategy to fulfil the requirements of European markets  for the product and the brand Grenadier consistent with brand values
2. Conceive, plan and execute regional and local events with the help of 3rd parties as required that fit with the Grenadier brand strategy and messages
3. Work with the central marketing and events teams to maximise the regional impact and sales value of global marketing and events assets, in terms of adaptations and local specifics
4. Close working relationship with the European Head of Sales plus the European Regional Sales and the Aftersales Managers
5. Close collaboration with the Sales Operations Manager and Regional Sales Managers to maximise the INEOS sales funnel
6. Manage the content quality for external communication material

Qualifications:

• Minimum education to first degree level (BA or equivalent), Master degree preferred

• Experience in Leadership with solid management style, prioritisation and goal setting skills

• Self-motivation attitude and influencing skills
• Marketing Communications and Media experience in a B2C environment:
• Up-to-date knowledge with the latest trends and commercial best practice.
• Creative with ability to think outside the box.
• Articulate with strong presentation skills.
• Experience in co-ordinating agencies to successfully complete multiple projects.
• Automotive experience highly desirable, but preference would be for a candidate with broader sector experience than just automotive
• Proven involvement with national/international branding activities.
• Managed substantial budgets.
• Awareness of or experience in markets with different cultural and religious demographics.
• Fluent English language, German language helpful