Head of Marketing & GTM strategy

At Pexip, we’re a small, globally diverse team spread across countries, united by a passion to empower secure, seamless video collaboration for everyone. Guided by our winning mindset to always think like world champions, we partner with leading industry players to make a big impact on a global scale. If joining a talented, close-knit, and customer-obsessed team on a mission that truly matters is important to you, we hope you keep reading. 

We’re seeking a Head of Marketing & GTM strategy for Secure and Custom Meetings to help organizations in high-trust sectors realize what’s possible with Pexip. If you thrive at the intersection of strategy and execution, this role offers the opportunity to shape how Pexip shapes markets, engages customers, and accelerates growth. Are you someone who can analyze and develop strategic market/product positioning and translate complex technology into customer value? If so, this is your chance to influence how we bring innovation to mission-critical organizations worldwide. 

Location: Oslo, Norway or Herndon, Virginia, US. The role reports to CMO. 

What You’ll Do 

As the Head of Marketing & GTM strategy, you will spearhead the go-to-market strategy and positioning for our Secure & Custom meeting solutions. You will work closely with Product Management, Strategy, and our Commercial team to: 

• Develop Pexip’s positioning, competitive differentiation, and go-to-market playbooks for our Secure & Custom portfolio. 

• Identify opportunities for co-marketing and strategic go-to-market motions. 

• Craft compelling narratives, transforming customer insights and market data into impactful marketing messaging and strategies. 

• Build and execute innovative marketing strategies and programs with our wider marketing team to significantly grow our business in the Secure & Custom solutions area. 

• Define metrics to track market adoption, win/loss trends, and more, using insights to guide strategy with the commercial organization. 

What You’ll Bring 

• 3-5 years in Market Strategy, Management Consulting (e.g., McKinsey, BCG, Bain), or B2B Marketing, ideally with exposure to technology, SaaS, or secure communications. 

• Proven ability to translate market intelligence into actionable strategy and influence go-to-market and ecosystem development. 

• Expertise in positioning: You know how to define the competitive alternative, name the true differentiators, and craft a story that customers—and sellers—can’t ignore. 

• Strong business development acumen, with experience engaging alliances, strategic partners, or complex enterprise accounts. 

• Excellent written and spoken English; other languages are a plus. 

• Willingness to travel for key customer meetings, strategic alliances, and global team sessions. 

Why Pexip 

• Connection & Belonging:
  Weekly all-hands, global kick-offs, and a people-first culture built on our Success Formula: Think like world champions. All eyes on the customer. Stay healthy. 

• Growth Mindset:
  We invest in your learning and development. 

• Culture of Trust & Inclusion:
  Strong people culture anchored in our values; The Pexip Way. 

• Real Ownership:
  Your work is visible, measurable, and directly tied to our growth. 

• Mission that Matters:
  Every day, we safeguard the most confidential conversations in the world. Our technology enables what matters most—human connection, decisive interaction, and progress. 

About Pexip:    

Pexip is a a video technology specialist, providing all organisations with seamless communication regardless of technology platforms and security requirements–powering the critical conversations that people rely on every day.  

Our company values are at the core of everything we do, and they define how we interact with each other, our customers and our partners daily. They guide our business, our product development, and our brand. As our company continues to evolve and grow, scaling the Pexip Way is critical to our success. Since day one, Pexip has had an open and inclusive work culture with equal opportunities for all. We are proud to represent a diverse workforce and we see diversity as a competitive advantage.  

Pexip is an equal opportunity employer and evaluates applicants regardless of an individual’s age, race, color, gender, religion, national origin, sexual orientation, disability, or veteran status. We celebrate diversity and are committed to creating an inclusive environment for all employees. Diversity and culture are what make Pexip so unique.
 

Pexip has HQ in Oslo, Norway, with main offices in; London - UK, Herndon - US, Stockholm - Sweden, Paris - France and Sydney - Australia, as well as sales offices across the globe.     

Consent to Data Retention 

As part of our recruitment process, we may retain your personal data, including your resume and application details, for up to one year after the conclusion of your application. This allows us to consider you for future opportunities that align with your skills and interests. By submitting your application, you acknowledge and consent to this retention period. Please note that your data will be handled securely and in accordance with applicable privacy regulations. If at any time you wish to withdraw this consent or request deletion of your information, you may contact us directly.