Head of Marketing & Brand

The product sells itself. Your job is to make sure the world knows it exists.

Location: Riga, Latvia (hybrid) / open to remote within Baltics/Finland
Type: Full-time (fractional options available for senior-level candidates)
Reports to: Chief Commercial Officer (new hire)
Remuneration: Starting from EUR 4’000 (gross/pre-tax) based on your seniority, plus a commission structure that rewards high performance, and other benefits (e.g., health insurance)

How would you go about challenging the status quo of a global industry? For too long, professional audio has been designed for experts, leaving the users behind. We're here to change that.

Our products - used by people at top-tier universities, businesses, and events - combine intuitive technology with emotion to spark better discussions. Building on the success of our Cube throwable microphone, we're on a mission to make professional audio intuitive and accessible to everyone.

We're an audio technology company with a loyal customer base, excellent product–market fit, and ambitious plans to grow. We believe that every voice matters - and we're looking for passionate talent to join our team.

(Also, where else can you tell people you work for a company whose product you literally throw at the audience?)

We have a capable, hands-on marketing team (2 people currently) that knows how to run great trade shows and is building momentum in PR, content, and digital. What's missing is the strategic layer - someone to connect the dots, set the tempo, and turn good instincts into a scalable marketing engine.

As Head of Marketing & Brand, you'll own the full marketing strategy and its execution across brand, demand generation, and sales enablement. You'll inherit a team that's strong on events and growing in other areas. Your mandate is to accelerate - not necessarily rebuild.

Marketing Strategy & Leadership

• Own the annual marketing plan and budget, aligned to the company's revenue ambitions.
• Build a quarterly rhythm of planning, execution, and review - moving the team from reactive to proactive.
• Define and track the KPIs that matter: MQL volume, pipeline contribution, content engagement, and brand awareness. You understand that attribution in a long-cycle B2B sale is indirect - and you're comfortable with that ambiguity.

Brand & Positioning

• Lead the evolution of the Catchbox brand from 'that throwable mic company' to a recognised professional audio brand with a broader product portfolio.
• Make the brand look and feel as cool as the product actually is. We want people to see our content and think, 'I want to work with these guys.'
• Develop a clear messaging framework that resonates across higher education AV managers, systems integrators, and corporate buyers.

Demand Generation & Digital

• Scale digital marketing performance: email nurture sequences, paid campaigns, SEO/content strategy, and social media. We have the foundations and we need a sharper, more data-driven hand.
• Implement drip marketing for a buyer base with a 12–18 month purchasing cycle. Newsletters, case studies, blog content, video - keeping Catchbox top-of-mind until the budget is ready.
• Grow the MQL pipeline through inbound content, account-based marketing for target higher-ed and enterprise accounts, and smart use of media platforms.

Events, PR & Community

• Guide and elevate our proven trade show programme (ISE, InfoComm and more) - the team already executes well here; your role is to sharpen the strategy and tie events into the broader funnel.
• Build a PR engine: case studies turned into media-ready stories, thought leadership, and media relationships in the EdTech and pro AV space.
• Revive and scale a Catchbox ambassador programme - turning passionate customers into advocates who demo, talk, and evangelise.

Sales Enablement

• Close the gap between Marketing and Sales. Build processes for creating assets (case studies, one-pagers, technical content) that measurably help the sales team close deals.
• Develop ABM-driven content for targeting specific large accounts with tailored messaging - fast and at scale, not generic spray-and-pray.

• 7+ years in B2B marketing with at least 3 years leading a team. International experience in hardware, SaaS, EdTech, or pro AV is a strong plus.
• You've built or scaled demand generation in a company where the sales cycle is long and attribution is fuzzy - and you were comfortable with that ambiguity.
• Hands-on and strategic in equal measure. At a company our size, the Head of Marketing also writes the occasional LinkedIn post and reviews the newsletter draft.
• Experienced with ABM, marketing automation (HubSpot, Mailchimp, or similar), and CRM alignment.
• Experience with technical storytelling - you can make DSP and microphone radio frequencies sound interesting (we dare you).
• Strong editorial instincts. You know what makes content credible to a sceptical AV manager and what makes it shareable on social media.
• You get energy from making a great product famous - and you understand that in B2B, 'cool' doesn't mean flashy, it means trusted, distinctive, and impossible to ignore.
• Comfortable in a lean environment where decisions happen fast and ownership is real.

Nice to Have:

• Experience managing a brand refresh.
• A network in the pro AV, EdTech, or higher education space.
• Familiarity with video-first content strategies (we're leaning into short-form video hard).

• A product people love and a brand with serious growth potential.
• Real ownership. You'll shape the marketing function, not inherit a rigid playbook.
• A motivated, collaborative team that's hungry to learn and level up.
• Competitive compensation, flexible working arrangements, and the occasional opportunity to throw a microphone at a colleague (professionally, of course).

Share your CV and a short note (~ cover letter) telling us:

1. What you'd do in the first 90 days
2. A campaign or brand moment you're proud of - and what made it work

Keep it brief - we'll ask for the long version in person.