Head of Inbound Sales and Marketing

Posted 6 Days Ago
Be an Early Applicant
Manila, First District NCR, National Capital Region, PHL
In-Office
Senior level
Fintech • Software • Financial Services
The Role
Lead the full inbound engine from digital performance marketing through CRM and sales conversion. Manage a ~10-person team, run paid/organic channels, build partnerships and referral channels, close inbound and specialist sales, and influence brand and GTM strategy to double inbound volume and diversify channels within 12 months.
Summary Generated by Built In

First Circle is one of the fastest-growing FinTech companies in the country, providing financial services to under-served SMEs. We've already transformed access to credit for thousands of businesses, and now we're building a full-stack neobank offering multi-currency bank accounts, payments, FX, corporate credit cards, and payroll. As we enter this next phase of growth, we're hiring exceptional talent with a track record of excellence to join us in shaping the next chapter.

We’re hiring a Head of Inbound Sales & Marketing, reporting directly to the VP of Operations. Your role sits at the intersection of growth marketing and sales execution: owning the full inbound engine from top of funnel lead generation through to bottom of funnel sales conversion. This is a high-impact, high-ownership role leading a team of ~10 with clear opportunity to double our inbound volumes in the next 12 months.

First Circle is changing small business banking in the Philippines. The sky is the limit for someone who wants to get stuck in and make a difference.

What you'll own

  • Digital performance marketing (paid and organic): strategy, execution, and optimisation
  • CRM and lifecycle marketing: driving conversion and repeat engagement across the customer base
  • Channel development: identifying and building new origination channels: partnerships, agencies, referral networks, events, and anything else that moves the needle
  • Inbound sales: working alongside your team to close deals, not just manage from a distance
  • Specialist sales: selling to our existing customer base as we broaden our portfolio of financial products and services
  • Brand marketing: lighter touch, but you'll have a view on brand positioning and GTM strategies

What success looks like in year one

  • 2x inbound sales volume
  • A diversified, growing channel mix with one or two new origination channels proven
  • A high-performing team that's hitting targets and developing

Requirements

You've led digital marketing and inbound sales teams, and you know what high-performing growth marketing looks like. You're comfortable managing people and getting into the weeds. You likely have 7+ years’ experience, but we are more interested in your ability and potential than total career experience..

If you have less experience than this but you have demonstrated excellence in your work and you are on a fast upward trajectory we are also interested in hearing from you. 

In terms of skillset, you are:

  • A player-coach: you lead, but you also do
  • Data-driven: you make decisions from numbers, not instinct alone
  • Analytical: you can build a model, make a dashboard, and ideally write queries in SQL
  • A strong problem solver: you take a logical and structured approach to tackling complex and novel situations
  • Highly practical: you get stuff done. You will roll up your sleeves, move fast, and can operate in ambiguity and uncertainty
  • Commercially and strategically sharp: you can assess opportunities across a range of competing factors and work out a path forward that gives us the best shot at success

Benefits
  • Direct line to senior leadership and genuine strategic influence
  • A business with real scale potential and an underserved market to go after
  • Hybrid work set-up: at least 2 days per week in our BGC (central Manila) office; remote the rest of the time.
  • Additional perks & benefits including HMO coverage from month one, free catered lunches, MacBook Air provided, monthly fitness allowance, transportation & accommodation allowance, and more.

Disclaimer: all information provided in this advertisement is subject to our terms and conditions.

Skills Required

  • Led digital marketing and inbound sales teams
  • 7+ years experience (or demonstrated equivalent rapid progression)
  • Experience managing and coaching a team while being hands-on (player-coach)
  • Experience with CRM and lifecycle marketing to drive conversion and repeat engagement
  • Experience developing and scaling origination channels (partnerships, agencies, referrals, events)
  • Proven ability to drive inbound sales and close deals
  • Data-driven analytical skills: build models and dashboards to inform decisions
  • Ability to write queries in SQL
  • Commercial and strategic judgement; strong problem-solving and execution focus
  • Experience with digital performance marketing (paid and organic) strategy and optimisation
  • Brand positioning and go-to-market strategy experience (lighter touch)
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The Company
HQ: Taguig, Metro Manila
148 Employees
Year Founded: 2015

What We Do

Founded in 2016, First Circle is the fastest-growing fintech in the Philippines, led by an ex-Morgan Stanley and ex-Bridgewater Associates management team. We have offices in Manila, London and Hong Kong. First Circle offers SME financing and are building smart banking solutions for businesses. First Circle is a trusted partner of the Philippine government and is the official Finance Partner of the Department of Trade and Industry (DTI). We are also a pioneer data provider to the Credit Information Corporation (CIC) and the very first FinTech company to ever be licensed by the Securities and Exchange Commission (SEC) in the Philippines.

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