Head of GTM Strategy & Demand Generation

Iron Horse is seeking a Head of GTM Strategy & Demand Generation to architect and accelerate demand generation for our enterprise-B2B clients. You’ll lead engagements end-to-end: conducting GTM audits that surface hidden growth levers, building data-backed roadmaps, and orchestrating demand, account-based marketing (ABM), and lifecycle programs in partnership with client marketing teams. Your superpower is fusing executive-level strategy with sleeves-rolled-up execution, deploying AI where it compresses cycles and sharpens outcomes.

Growth, to you, is a system. Starting with a 360-degree lens on market intelligence, customer signals, and competitive activity, you isolate the variables that matter most and rally marketing teams around execution plans that drive that deliver fast, provable wins. You thrive on complexity: multiple stakeholders, messy data, and high expectations. You’re able to translate this complexity into clear, executive-ready strategy as well as practitioner-friendly steps. You balance broad demand-gen plays with targeted ABM programs, knowing when to apply each to accelerate growth. You keep five client work-streams moving without dropping detail or momentum. AI already lives in your toolkit accelerating research, planning, and execution. 

You crave engagements that begin as open-ended challenges, not finished scopes. Guiding clients from diagnosis through roadmap creation and into execution energizes you, as does proving measurable impact in quarters, not years. Working directly with client marketing leaders, you’re comfortable facilitating strategy workshops, standing up new ABM and GTM programs, and codifying learnings into playbooks that scale across industries. Autonomy, candor, and outcome-driven work motivate you more than layers of process.

• Lead deep-dive GTM audits (ICP clarity, funnel performance, tech stack, and competitive positioning) to surface growth opportunities.
• Develop GTM strategies spanning segmentation, ICP refinement, channel mix, offers, and success metrics.
• Build growth roadmaps and design integrated demand-gen and ABM programs, balancing broad-market reach with targeted account engagement.
• Partner with client marketing leaders and teams to operationalize campaigns across paid media, content, and field/digital channels.
• Guide creative, content, and media teams to ensure programs are measurable, scalable, and tied to pipeline goals.
• Present insights, recommendations, and performance readouts to senior client stakeholders.

Experience & Skills

• 10+ years building or consulting on enterprise B2B growth engines, with proven success delivering measurable pipeline growth.
• Expertise leading cross-functional GTM initiatives in fast-changing, high-growth environments.
• Experience tailoring ABM programs (1:1, 1:few, 1:many) as part of broader GTM initiatives.
• Deep command of demand-gen and ABM across paid, content, digital, and partner channels.
• Proficiency with Salesforce, Marketo, HubSpot, Demandbase, Zoom Info Marketing, and 6sense. 
• Strong analytical skills and ability to interpret funnel metrics, market data, and campaign performance to guide decision-making.
• Experience with AI-driven research and strategy, campaign acceleration, pipeline forecasting, and advanced analytics.
• Exceptional communication skills; able to influence C-suite and enable practitioner teams.

Mindset

• You think like an owner, balancing big-picture strategy with a strong bias toward execution.
• You thrive in ambiguity, using curiosity and experimentation to create clarity and progress.

This position is open only to candidates who reside in the United States and are already legally authorized to work here on a full-time basis. Iron Horse is unable to sponsor or take over sponsorship of employment visas now or in the future.

This position is remote but requires availability during standard U.S. business hours (typically 8:00 a.m. to 5:00 p.m. in your designated time zone). Occasional flexibility may be needed based on team collaboration needs. Periodic travel may be required for team meet-ups, training, or in-person meetings, typically with advance notice.

This role is eligible for a discretionary annual bonus and a comprehensive benefits package, including medical, dental, vision insurance, paid time off, 401(k), basic life insurance, Flexible Savings Account, Long term and short term disability insurance.

Iron Horse is an equal opportunity employer.