The Role
Lead performance marketing efforts to drive subscriber acquisition and retention through diverse online and offline campaigns while optimizing user engagement and conversions.
Summary Generated by Built In
SwingVision is the AI tennis & pickleball app that provides automated stats, highlights, and line calling using just your phone. Our mission is to democratize the pro sports experience for all athletes.
Led by AI experts from Tesla & Apple, we are a small but passionate team building a category-leading consumer product and pushing the limits of what’s possible on a mobile device.
Recent achievements include:
• 2023 Apple Design Award, Editors' Choice on the App Store, and 4x App of the Day
• Featured in Apple Keynote events, Forbes, Esquire, CNET, The New York Times
• Trusted by 50k+ players, coaches, and federations all across the globe
• Investors include Andy Roddick, Lindsay Davenport, and James Blake
💼 The Role
We are currently seeking an experienced Head of Growth to lead performance marketing efforts that will drive subscriber acquisition, monetization, virality and retention.
The annual salary range for this role is $150,000 - $250,000. The final salary will be based on a number of factors, including the candidate’s experience, qualifications, and location.
Additional benefits include: equity, performance-based bonus, PTO, 401(k); and medical, dental & vision.
Responsibilities
- Develop and execute online and offline campaigns, including digital marketing, guerilla marketing, funnel marketing, brand partnerships and on-the-ground activation to drive app downloads and subscriptions
- Continuously optimise campaigns and A/B test to attract the most engaged users and drive higher conversion, retention, referral rates and lifetime customer value
- Analyze marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to shape future marketing and product strategy
- Own conversion rate optimisation throughout the customer funnel, including identifying, evaluating and prioritizing opportunities to increase conversion rates and revenue generated from organic/paid content, lifecycle marketing, SEO and promotions
- Propose new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand
- Sustainably and cost-effectively grow our reach and lower CAC
Requirements
- 5+ years experience in driving growth at a leading consumer subscription company
- Expertise running and optimizing ad campaigns on Instagram, TikTok and Youtube
- Experience with SEO/GEO
- Experience leveraging metrics, KPIs and data to generate creative ideas
- Strong copywriting, editing, and communication skills
- Avid user of the SwingVision app
Preferred
- Experience with Google Analytics, Amplitude and data visualization
- Experience working with brand and social media influencers
- Obsessed with data, spreadsheets & dashboards
SwingVision is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Top Skills
AI
Amplitude
Brand Partnerships
Data Visualization
Digital Marketing
Google Analytics
Guerilla Marketing
Performance Marketing
Seo
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The Company
What We Do
SwingVision is a team of A.I. experts from Tesla & Apple venture backed by Tennis Australia, Sony & Techstars. We're on a mission to democratize the professional sports experience for athletes of all levels.
Our mobile A.I. processes video on-device (no internet required) to generate pro-quality stats, highlights and officiating in real-time.
