Head of Growth

You will

• Define and evolve SwissBorg’s bold, community-driven brand to align with our mission of democratizing wealth.
• Lead emotionally compelling storytelling across all channels that builds trust and long-term user loyalty.
• Maintain a distinct market position that showcases SwissBorg’s innovations in wealth management and DeFi.
• Build and scale a high-performance marketing team that thrives on speed, creativity, and execution.
• Align acquisition, retention, and brand into a cohesive, high-impact strategy.
• Foster a cross-functional, data-driven culture with a bias toward experimentation and viral growth.
• Lead aggressive, creative paid and organic growth strategies to drive user acquisition at scale.
• Optimise the entire conversion funnel to ensure seamless onboarding and scalable acquisition loops.
• Own and execute impactful go-to-market strategies for new products and regions, starting with Switzerland and France markets.
• Transform the community into a growth engine through gamification, advocacy, and Web3-native tactics.
• Own and optimise website performance, SEO, ad campaigns, and conversion rates across platforms.
• Manage and maximise the marketing budget with a focus on ROI, efficiency, and transparent performance tracking.

About you:

• Must have growth leadership experience in crypto
• Strong performance marketing and funnel optimisation skills
• Creative mindset with a bias for experimentation and action
• Deep understanding of community-led and Web3 growth
• Proven ability to build and lead remote, high-energy teams
• Data-driven approach paired with strong brand instincts
• Collaborative, execution-focused, and user-obsessed