𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀
𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟰𝟬𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟱𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟰𝟬-𝟱𝟬 𝗟𝗣𝗔)
Experience: 8+ yrs
Location: Mumbai, Maharashtra, India, India
Job Type: Full-time
We are looking for a strategic, data-driven, and hands-on Head of Performance Marketing & User Acquisition to lead paid growth, scale user acquisition, and drive measurable business outcomes in the gaming industry. The ideal candidate will have a proven track record of scaling performance marketing budgets significantly, building structured creative-testing systems, and optimising campaigns across multiple advertising platforms.
This role combines performance strategy, analytical decision-making, creative experimentation, team leadership, and AI-driven marketing innovation. You will be responsible for building scalable acquisition engines that improve user growth, retention, and return on marketing investment.
Requirements
Key Responsibilities
- Own the end-to-end performance marketing and user acquisition strategy, including campaign architecture, channel selection, audience targeting, bidding, and optimisation.
- Lead paid acquisition across Meta Ads, Google Ads, and other relevant platforms, including gaming-specific networks and affiliate channels.
- Develop and execute strategies to scale acquisition budgets substantially while maintaining sustainable CPI, ROAS, retention, and user-quality benchmarks.
- Build structured creative-testing frameworks covering concept development, hooks, formats, messaging, audience variations, and clear kill-or-scale criteria.
- Analyse campaign performance, user cohorts, retention trends, conversion rates, and return on ad spend to guide growth decisions.
- Own marketing budget allocation, channel mix, cost economics, and performance forecasting to maximise return on investment.
- Establish a measurement philosophy and integrated growth roadmap across performance marketing, social media, community, and related functions.
- Partner with Product teams to align marketing campaigns with game launches, new modes, feature releases, updates, and patches.
- Lead, mentor, and develop direct reports across Performance & Growth Marketing and Marketing Operations, setting priorities and resolving execution trade-offs.
- Oversee day-to-day execution across ASO and content marketing, ensuring alignment with acquisition and growth objectives.
- Drive AI adoption across campaign analysis, creative iteration, reporting, planning, and team workflows.
- Collaborate with business leadership on brand positioning, consumer insights, audience behaviour, and evolving growth opportunities.
- Establish clear KPIs, reporting dashboards, testing processes, and performance reviews to continuously improve marketing effectiveness.
What Makes You a Great Fit
- 8–10 years of experience in performance marketing, growth marketing, or user acquisition, with substantial hands-on execution experience.
- Proven experience scaling marketing budgets from tens of lakhs to crores, demonstrating meaningful growth rather than incremental optimisation alone.
- Strong expertise in Meta Ads and Google Ads, including campaign structures, bidding strategies, creative optimisation, attribution, and budget management.
- Demonstrated success in building structured creative-testing systems with measurable before-and-after results.
- Strong analytical capabilities across CPI, ROAS, retention, cohort performance, acquisition costs, and user lifetime value.
- Experience managing additional acquisition channels such as affiliates, Moloco, Unity Ads, or other gaming-focused advertising networks.
- AI-first working habits, with practical use of AI tools for performance analysis, creative development, reporting, and workflow automation.
- Proven ability to lead teams, mentor marketers, manage competing priorities, and develop individual capabilities.
- Experience with analytics tools such as Looker Studio, Mixpanel, or comparable platforms is an advantage.
- Familiarity with ASO, content marketing, social media, and community-led growth.
- Experience in gaming, esports, mobile apps, or other fandom-driven consumer categories is highly desirable.
- Strong commercial judgement, communication skills, ownership, and the ability to connect marketing performance with business outcomes.
Skills Required
- 8–10 years of experience in performance marketing, growth marketing, or user acquisition
- Hands-on experience scaling marketing budgets from tens of lakhs to crores
- Strong expertise in Meta Ads and Google Ads, including campaign structures, bidding, attribution, creative optimization, and budget management
- Experience building structured creative-testing systems with measurable results
- Strong analytical skills across CPI, ROAS, retention, cohorts, acquisition costs, and user lifetime value
- Experience with affiliates, Moloco, Unity Ads, or other gaming-focused advertising networks
- Practical use of AI tools for performance analysis, creative development, reporting, and workflow automation
- Experience leading teams, mentoring marketers, managing priorities, and developing capabilities
- Experience with Looker Studio, Mixpanel, or comparable analytics platforms
- Familiarity with ASO, content marketing, social media, and community-led growth
- Experience in gaming, esports, mobile apps, or fandom-driven consumer categories
- Strong commercial judgment, communication skills, ownership, and ability to connect marketing performance with business outcomes
What We Do
Weekday is an AI-powered recruitment platform that helps startups hire top-tier engineering and product talent. By leveraging a massive database of white-collar professionals and advanced outreach tools, the company streamlines the hiring process through automated sourcing, AI-driven resume screening, and white-glove contingency services. Their mission is to modernize recruitment by enabling companies to discover and engage passive candidates efficiently, ensuring high-quality hires for critical roles.
