About the company
Our client is a consumer technology company.
The role
Raydar is recruiting for this role on behalf of our client. Lead the entire marketing function in a hands-on capacity, spanning brand, product marketing, user acquisition and business-to-business demand generation. Collaborate closely with product and sales colleagues and use automation and AI tooling so a lean team can move fast. This is a senior individual contributor seat reporting to the CEO.
What you'll do
- Shape the brand narrative across social, video, press and in-app channels to grow audience organically and earn media coverage.
- Direct product marketing and launch planning for new features, market expansions and partnerships.
- Develop B2B marketing alongside the sales team, including positioning, messaging, segment-specific campaigns and sales materials that build pipeline.
- Manage paid app-install advertising with an outside agency, owning budget allocation, large-scale creative experiments and continuous improvement of acquisition cost and return.
- Turn a young creator program into a structured, repeatable channel that lifts content quality, engagement and early retention.
- Work with product, sales and creators to set priorities and put scalable marketing systems in place.
Requirements
What we're looking for
- 4+ years running a broad marketing function covering paid, organic and social, content and analytics, ideally with a small team and limited resources.
- Background marketing a consumer or direct-to-consumer brand and building real affinity for it.
- Hands-on performance marketing experience with major social and app-store ad platforms, including ROAS, attribution, reporting and dashboards.
- Track record of redesigning marketing processes around AI agents and automation, going beyond simple chatbot prompting.
- Comfort using AI tools to quickly assemble test-ready campaigns with many creative variations.
- Strong content, social and creative direction skills.
- A resourceful, high-ownership, startup mindset.
- A visible habit of experimenting with AI agents and sharing what you learn.
Bonus points
- Prior experience founding or joining early a consumer business and growing it.
Benefits
Compensation and benefits
- Base salary: USD 250,000 to 300,000 per year
- Equity
Location and work model
- New York, NY, United States
- On-site, 5 days per week in office
- Full-time
Skills Required
- 4+ years running a broad marketing function covering paid, organic, social, content, and analytics
- Experience marketing a consumer or direct-to-consumer brand
- Hands-on performance marketing experience with social and app-store advertising platforms
- Experience with ROAS, attribution, reporting, and dashboards
- Track record redesigning marketing processes using AI agents and automation
- Ability to use AI tools to create test-ready campaigns with multiple creative variations
- Strong content, social, and creative direction skills
- Resourceful, high-ownership startup mindset
- Demonstrated experimentation with AI agents and knowledge sharing
- Experience founding or joining an early-stage consumer business and growing it
What We Do
Raydar is a talent acquisition and business consulting firm that connects world-class and emerging talent with growing organizations. It supports companies through team development, strategic hiring, and customized growth solutions, helping clients recruit roles such as engineers, product managers, executives, legal counsel, and quantitative traders. Raydar focuses on understanding each organization’s needs, culture, and long-term goals to build high-impact teams.
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