Head of Growth

Posted 2 Days Ago
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Hiring Remotely in United Kingdom
Remote
Senior level
Legal Tech
The Role
Own Enhesa’s Webflow website and growth program, leading conversion rate optimization, experimentation, personalization, lifecycle marketing, SEO, paid channels, and web development priorities. Analyze visitor and customer cohorts to build growth loops, improve conversion, and increase website-sourced pipeline. Manage landing pages, lead magnets, HubSpot nurture programs, reporting, agency collaboration, and strategic roadmap planning while coordinating multiple stakeholders and workstreams.
Summary Generated by Built In

Who we are 

Enhesa is the global compliance partner to the world’s largest businesses, bringing clarity to a regulatory and sustainability landscape that never stops changing.  

Our mission is to help organizations make informed decisions they can defend, wherever they operate, combining deep human expertise with AI efficiency, to confidently act across EHS, product, chemical, and corporate sustainability compliance.  

Businesses come to us needing help understanding what regulators expect. We’ve built our services around solving that problem and work with more than half of the fortune 500, as a trusted provider of intelligence. 

At Enhesa, our teams are guided by purpose, passion, inclusivity, and driving progress. We are united by a belief that positive change is everyone’s responsibility.  

If these qualities sound like you, Enhesa could be your next career move!

What we offer 

  • A competitive salary package 
  • Flexible home-working policy and work/life balance 
  • A collaborative fast paced, driven environment 
  • Accountability and pride for your projects 

For more information visit: www.enhesa.com 

About the Role

We’re looking for a hands-on Head of Growth to own and operate enhesa.com, our newly rebuilt website (built in Webflow). This is a high-ownership role at the centre of how Enhesa turns website visitors into pipeline: you’ll be responsible for conversion rate optimisation, ongoing site improvements, the web development roadmap, and building out intent-based triggers that respond to how visitors actually behave.

This is a senior, strategic hire, with some channel-execution: you’ll set the direction for the website and growth program, and be trusted to make the calls on where to focus. It suits someone with strong B2B SaaS experience who brings forward-thinking ideas and can back them up with proven execution and delivery, not just strategy decks. You should be comfortable thinking in behavioural cohorts: understanding how different visitor and customer segments behave, and using that understanding to design growth loops. For example, using trial or signup cohort behaviour to trigger the next best content offer, or sending an appropriate lead magnet from tracked intent signals. Above all, we’re looking for a collaborative, organised operator who can run multiple workstreams at once without losing sight of the details.

What Success Looks Like

Illustrative goals for the first 6–12 months (exact targets to be agreed with leadership):

  • A measurable improvement in on-site conversion rate, driven by a consistent CRO experimentation framework
  • A growing share of pipeline / MQLs sourced directly from the website
  • A predictable, well-prioritised web development roadmap

Key Projects You’ll Drive

Beyond day-to-day ownership of the site, you’ll help bring the following to life:

  • Intent-based triggers that surface the right message at the right moment
  • Strap banners for timely, targeted on-site messaging
  • Landing page improvements to lift on-site conversion
  • Account-based personalisation for our priority target accounts
  • Experimentation with new ways to engage site visitors including AI-powered window or navigation
  • Bringing lead magnets to life, from concept through to on-site execution

Day-to-Day Responsibilities

Website, CRO & Development

  • Own day-to-day website management, updates, and content publishing in Webflow
  • Drive conversion rate optimisation across the site through testing, analytics, and heatmap/behavioural data
  • Work with the team to build and optimise landing pages, solution pages, and campaign pages to support demand generation
  • Own and prioritise the web development schedule, coordinating fixes and enhancements with development resources
  • Design and implement intent-based triggers and on-site personalisation (role-based, industry-based, and account-based journeys)
  • Collaborate with design on page layouts, ensuring brand consistency and accessibility standards
  • Monitor site performance, page speed, and technical health

Growth Loops & Lifecycle

  • Build a working understanding of key visitor and customer cohorts, and use that understanding to design growth loops that drive compounding traffic and conversion
  • Support persona-led nurture programs and lifecycle campaign development in HubSpot
  • Contribute to lead magnet strategy and execution, from idea to gated (or ungated) asset

Channel Strategy & Oversight

  • Set direction for organic search strategy in partnership with the content team, and monitor performance to spot opportunities and risks early
  • Direct paid search and social investment (Google Ads, Microsoft Ads, LinkedIn) alongside our performance marketing agency, with a focus on funnel efficiency over channel-by-channel tactics
  • Oversee email and lifecycle marketing in HubSpot, ensuring nurture programs support the wider growth strategy

Reporting & Strategy

  • Pull and structure performance reports across web, paid, organic, and email channels
  • Bring data-informed recommendations to weekly standups, monthly reporting, and quarterly OKR reviews
  • Contribute to strategic planning for the website and growth roadmap

What We’re Looking For

Essential

  • 8+ years’ B2B experience in a senior digital growth or web role with a track record of owning outcomes rather than just executing channels
  • A track record of forward-thinking ideas paired with proven execution and delivery you ship, not just plan
  • Understanding of customer/visitor cohorts and how to design growth loops from behavioural data
  • Hands-on Webflow experience (building pages, managing content, basic troubleshooting)
  • Working knowledge of Google Analytics (GA4) and how to interpret web and campaign data
  • A collaborative and organised approach. Comfortable managing multiple workstreams and stakeholders at once
  • Excellent written communication skills

Desirable

  • Experience in B2B SaaS marketing, ideally within enterprise or regulated industries
  • Experience with SEO/GEO, PPC (Google Ads), paid social
  • HubSpot experience (workflows, landing pages, email, reporting)
  • Understanding of conversion rate optimisation (CRO) principles and experimentation
  • Experience working with external agencies (SEO, PPC, or creative)
  • Interest in, or hands-on use of, AI tools for content, workflow automation, or on-site personalisation

Essential Tools & Skills

  • Webflow
  • GA4
  • Claude
  • Clay
  • SEMrush
  • HubSpot
  • Figma, monday.com, and Confluence for cross-team collaboration
 

If you are ready to join our journey, please apply!


Equal Opportunity Employer
Enhesa is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other legally protected characteristic.


Skills Required

  • 8+ years of B2B experience in a senior digital growth or web role
  • Track record of owning outcomes and delivering executed growth initiatives
  • Understanding of customer and visitor cohorts and growth loops based on behavioral data
  • Hands-on Webflow experience, including page building, content management, and basic troubleshooting
  • Working knowledge of Google Analytics 4 and web and campaign data interpretation
  • Collaborative, organized approach with the ability to manage multiple workstreams and stakeholders
  • Excellent written communication skills
  • Experience in B2B SaaS marketing, preferably in enterprise or regulated industries
  • Experience with SEO or GEO, PPC, Google Ads, and paid social
  • HubSpot experience with workflows, landing pages, email, and reporting
  • Understanding of conversion rate optimization principles and experimentation
  • Experience working with external SEO, PPC, or creative agencies
  • Interest in or hands-on experience with AI tools for content, workflow automation, or on-site personalization
  • Experience with Webflow
  • Experience with GA4
  • Experience with Claude
  • Experience with Clay
  • Experience with SEMrush
  • Experience with HubSpot
  • Experience with Figma, monday.com, and Confluence
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The Company
HQ: Brussels, VA
214 Employees
Year Founded: 1989

What We Do

Enhesa is partner to multi-national corporations that want to help make the world a better place. Our comprehensive EHS and product compliance support empowers our clients to be relevant and resolute in taking care of the environment, health and safety of their collective - globally and locally. Over the past 25 years, Enhesa has built an extensive knowledgebase of EHS and product regulatory content in more than 300 jurisdictions with support in 30+ languages. Combining advanced expertise with the latest AI-powered technology, our team of 75 in-house legal experts translate complex regulatory data into clear requirements. With our standardized, centralized regulatory content, organizations can achieve seamless compliance across their complete business scope - from how they operate to what they create. In 2020 Chemical Watch - the leading global provider of independent intelligence and insight for product safety professionals managing chemicals - was acquired. Their insight helps businesses create safer products and stay ahead of the dynamic chemicals management agenda. In 2021 Scivera – helping leading product brands across the globe to create better products via better chemicals – was acquired. They are driving the transformation towards safer chemistry and material health – and help businesses to simplify the start of their chemical management program. Also in 2021, HCB was acquired - publishing key insights on the global transport, handling and storage of dangerous goods. It is our mission to help build a safer, more sustainable world. We help companies transform their product and operational compliance management. We want you to stay on top of emerging and evolving regulations, fully in the know of what compliance means now and how it will change in the future. We help you comply with confidence – today, tomorrow, across the globe. 

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