Head of Growth

This is an ideal role for someone who wants to challenge themselves in a fast-paced environment and join a passionate, driven and fun team.Once onboarded, the successful person will lead growth for one of our core categories (e.g. hair loss, weight loss) giving you a broad spectrum of all areas associated in growth. Here, you will have the opportunity to manage big budgets and to use your own initiative to follow up on the growth ideas that you have in order to hit the targets that have been set.If you are a self starter who is looking to accelerate their career and enjoys problem-solving then this is the ideal role for you! As a Head of Growth Brazil you will have the opportunity to:

• Take full ownership of performance within your projects and campaigns, analysing data, exploring new opportunities, implementing tests and making ongoing optimisations. The idea for this role is that you will move into managing growth holistically for one of our major categories e.g. Hair loss, weight loss etc.

• Manage budgets to drive maximum returns for the business, in line with target KPIs, forecasting spending and acquisition volume within your areas of responsibility.

• Manage paid campaigns across various channels e.g. Paid Social, SEM.

• Collaborate with a high-performing Growth team in Brazil and the UK, sharing results and insights on best practices and performance strategies.

• Develop internal relationships and collaborations with the rest of the UK and BR team, our category managers, customer insights, creative, medical and product team to understand our customers' needs & behaviours and to translate these insights into copy, landing page tests, creatives, new channel tests etc.

• Ideate test ideas within the channels that you participate in - landing pages, creative, ad copy, bid strategies, pricing etc.

• Ideate and create performance creative briefs for paid social channels.

• Test and own new channels that we don’t currently invest in.

• Build relationships with external vendors (Google, Meta etc..) to understand best practices, new features and campaign improvement opportunities.

Requirements:

• 5+ years experience working in digital marketing with strong hands-on experience managing campaigns with significant budgets within Paid Social and Search Engine Marketing (SEM).

• Strong understands a wide variety of digital marketing channels and how they all fit into the overall marketing mix.

• Advanced knowledge of Meta Ads, Google Ads and Web Analytics tools (e.g., Google Analytics).

• Familiarity with other channels (TikTok, Twitter, Microsoft, Native, Influencers, SEO, etc.) is a plus.

• Experience in creative briefing, ad copy and creators/influencers ads.

• Knowledge of A/B testing, including landing pages.

• Advanced understanding of data tracking, conversion measurement, attribution and incrementality.

• Experience with high-growth and/or healthcare businesses is advantageous.

• Advanced English and fluent Portuguese language skills.

About You:

• You are a self-starter who can take the initiative, lead a project, own the decisions and proactively look to solve problems.

• Numbers orientated, you are highly analytical and love working with data to drive insights and action.

• Excellent communication and interpersonal skills, confident collaborating with multiple stakeholders and managing expectations.

• Ambitious, keen to learn and ready to grow alongside a rapidly expanding business.

• You are curious for knowledge, always asking questions, and aren’t afraid to challenge the status quo.