Head of Growth Marketing

Posted 3 Days Ago
Be an Early Applicant
Boston, MA, USA
Hybrid
Senior level
Computer Vision • Machine Learning • Software
The Role
The Head of Growth Marketing will drive demand generation strategies, collaborate with sales, manage marketing channels, and oversee the marketing team to enhance market adoption and pipeline growth.
Summary Generated by Built In

At Reach Industries, we believe in augmenting humanity by designing intelligent systems that empower people to do more of what they’re uniquely built for: thinking, creating, exploring, and solving. Our first focus is Science – one of the most complex, valuable and regulated domains.

Our first product, Lumi, is a visual AI copilot for scientists that automates data capture, insights, and lab workflows so they can focus on the big picture and accelerate science. Lumi is already in use across life science organisations, from biotech to pharma, and we’re just getting started.


We’re an early‑stage startup with deep roots in frontier technologies and a shared obsession with making science better. We’ve shipped the first version of the Lumi platform, have strong pull from early customers, and are now looking for a Head of Growth Marketing to own and scale our go-to-market engine.

Role Brief

As Head of Growth Marketing, reporting into our CEO, you will own the demand generation strategy and end-to-end execution for Reach Industries. You’ll combine growth marketing, brand, and partnerships to consistently generate high‑quality opportunities for the sales team and accelerate market adoption; from defining ICPs and messaging to running high-impact campaigns and ensuring pipeline growth.

This is a role for an operator who thrives in early-stage environments. Someone who can switch between strategy and execution, launch campaigns fast, and build scalable processes for the future. You will collaborate closely with the sales team and leadership to align marketing with commercial priorities and set the foundation for a world-class marketing function.

Your Impact

As Head of Growth Marketing at Reach Industries, you will:

  • Own growth strategy across channels: content, events, paid, outbound, partnerships.
  • Work closely with the Head of Commercial to define and refine ICPs, personas, and value propositions.
  • Build and operate demand gen programs and marketing automation (nurtures, scoring, etc.).
  • Partner tightly with Sales on funnel targets, SLAs and feedback loops.
  • Identify, negotiate and manage strategic partnerships and integrations.
  • Own website, collateral, case studies and thought leadership calendar.
  • Track key funnel metrics and run experiments to improve conversion and CAC.
  • Over time, hire and manage a small growth/marketing team and agencies.

    Your Experience

  • Strong B2B growth / demand gen experience for technical or enterprise products.
  • 7+ years of relevant marketing experience, senior enough to own marketing as a function but still hands-on.
  • Proven track record in demand generation and growth marketing, with strong pipeline impact.
  • Hands-on campaign execution across both organic and paid channels, with the ability to test, learn, and scale what works.
  • Hands‑on with CRM and marketing automation tools; comfortable with attribution.
  • Ability to write strong copy and produce simple creative assets, design-aware and resourceful.
  • Analytical and experimental mindset: test-and-learn, data-driven, adaptable.
  • Collaborative and commercially minded, comfortable cross-collaborating with SDRs, Sales, and Leadership.
  • Background in B2B SaaS, AI, or life sciences is essential. Experience with partner/ecosystem strategies is a big plus.

Perks

We offer a competitive compensation package (salary, commission, Healthcare, 401k and equity), plus the flexibility and tools you need to do your best work. You’ll have significant influence on how the commercial function is built and will join a small, highly motivated team at a pivotal moment in our growth.

Celebrating Diversity

We encourage, support, and celebrate diversity in the workplace and in all aspects of life. We are proud to be an equal opportunity employer and strive to ensure a balanced and fair approach to all aspects of employment.

We want this to be the best place you’ve ever worked: a collaborative, fun environment where you’ll positively influence the culture, and where you’ll have the freedom, respect, and trust to do your best work.

Polite Recruiter Note

We currently do not wish to work with any external recruiters or agencies. Please do not contact us at this stage as it will jeopardise any opportunity of working together in the future.

All applicants will need to be able to work fulltime in Boston, please send your resume to [email protected]
 

Top Skills

CRM
Marketing Automation Tools
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The Company
HQ: Bristol
15 Employees

What We Do

At Reach Industries, We are an early stage start-up with a mission to augment scientists and make labs more efficient, so they can better and faster tackle world challenges. Our intelligent platform, Lumi™, leverages Computer vision, Voice and Machine Learning to capture and analyse operational data. It works as a true assistant across all stages of Life Sciences Development, from Research to Production environments. Lumi™ starts by automating the capture of data associated with experiments, observations and material usage, and can do so much more. Lumi™ saves valuable time, so that scientists can focus on the science and more important matters and increase reproducibility.

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