Head of Growth Marketing

About Smile.io 

Smile.io is the world’s largest provider of loyalty programs, powering programs for over 100,000 eCommerce merchants around the world. Our globally distributed team is dedicated to creating rewarding experiences for merchants and their customers alike. We offer a culture that fosters growth, and collaboration. We’re in a constant state of evolution, and we're here to support each other's growth.

About the Role

The Head of Growth Marketing will lead our growth strategy, managing initiatives that drive user acquisition, retention, and revenue expansion across all digital channels. This senior-level role is perfect for a dynamic & analytical marketer with expertise in data-driven decision-making, performance marketing, and growth experimentation. You’ll collaborate closely with our content team & other teams across the company while overseeing the performance of campaigns to ensure our brand reaches the right audience with compelling, high-impact messages. Smile.io is a fully remote company looking to hire within Canada for this remote role. Overlap with core EST working hours is required.

What You’ll Help Us Achieve

• Marketing Campaigns: Develop and execute a comprehensive growth marketing strategy focused on Smile Plus installs, leads, and conversations with our Sales team. Run high-impact campaigns across digital channels, including organic, paid media, SEO, events, and email marketing.
• Growth Experiments: Design and implement experiments to optimize conversion funnels. Identify growth opportunities with existing channels, as well as potential new channels that might be profitable for us
• Results: Partner with Product, Sales, Content, and Data teams to coordinate effort to get the desired results. Work with our Head of Content, CEO, COO, and CPO to align on messaging while focusing on optimizing organic & paid channels and campaigns for growth.
• Analytics & Reporting: Own & report on key growth metrics and KPIs, regularly reporting on the performance and ROI of campaigns. These metrics will include qualified installs, leads, and conversations. Make data-driven adjustments and maximize campaign effectiveness.

Requirements & Skills

• Proven track record in growth marketing, preferably within SaaS or eCommerce.
• Expertise in driving installs, leads, or meeting bookings via digital channels (e.g., PPC, SEO, app store optimization, email marketing, social media) and familiarity with modern marketing tools
• Strong analytical skills, with experience interpreting data to inform marketing decisions
• Ability to lead digital marketing campaigns, focusing on optimizing growth metrics
• Strong collaborator, able to work with teams across Product, Sales, and Content.
• Self-motivated, adaptable, and results-driven, with a proactive approach to challenges.

Our Commitment to Candidates:

At Smile, we understand that finding a new role is challenging and that self-doubt or imposter syndrome can prevent you from applying to a role, don’t let it! You have a ton to offer and we want you to feel encouraged to apply, even if you don’t check all of the boxes. If you are passionate about eCommerce and helping merchants grow through loyalty and reward, connect with us. 

At Smile, we rely on a range of backgrounds, experiences, and ideas. We value diversity, and we’re proud to be an inclusive, equal opportunity workplace. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Smile welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

AI Disclaimer: At Smile, we’re strong advocates for using AI to help speed up iteration, increase productivity, and save our human brainpower for the really challenging problems. While we’re happy for AI to help you generate or tailor your resume, we’d ask that you please refrain from using AI to answer any of the questions on this application form, or to answer questions during the interview process itself.