Head of Growth Marketing (f/d/m)

We are Germany’s largest vehicle marketplace, featuring around 1.4 million listed cars, commercial vehicles, motorcycles, and e-bikes. Based in Berlin-Charlottenburg, we offer a dynamic environment where growth, learning, and collaboration are at the heart of everything we do. Since our founding in 1996, we have been shaping the way vehicles are bought and sold online - not only enabling direct transactions but also offering financing and leasing solutions. More than 40,000 registered vehicle dealers and millions of private customers rely on our platform, benefiting from 108 million visits each month. If you are driven by an eagerness to learn, have a passion for collaboration, and are excited about shaping the future of mobility, we would love to meet you.

mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

Research shows that women and underrepresented groups often hesitate to pursue opportunities unless they meet every requirement. We strongly value diverse perspectives and encourage candidates from historically excluded backgrounds to apply.

Applicants must hold a valid right to work and permit to reside in Germany.

About the role

The Head of Growth leads the development and execution of data-driven growth strategies to drive market share, customer acquisition, retention, and revenue expansion. This position requires a strategic thinker who combines hands-on execution skills with expertise across performance marketing, social ads and media, App Marketing and CRO. The ideal candidate has a strong ability to align cross-functional teams to deliver scalable growth initiatives.

What you'll do:

Growth Strategy & Execution

• Design and execute a holistic growth strategy across paid, organic, CRM and conversion funnels to drive full-funnel growth

• Identify new opportunities to scale performance channels, optimize budget allocation, and maximize ROI.

• Own and drive A/B testing and data-backed decision-making for continuous improvement.

• Establish and improve KPIs, dashboards, and growth models to track and optimize performance.

• Leverage insights from Google Analytics, BI tools, and attribution modeling to track key metrics, measure campaign performance, and identify revenue growth opportunities.

• Scale and optimize paid marketing campaigns for sustainable growth.

• Conversion Optimization: Analyze customer journey and conversion funnels to identify areas for improvement. Work closely with product and marketing teams to optimize user experience, website design, messaging, and other factors that impact conversion rates.

People Leadership & Stakeholder Management:

• Lead, mentor, and scale the growth marketing team with a focus on skill development and ownership.

• Foster a test-and-learn culture, ensuring growth hypotheses are well-documented and systematically validated.

• Collaborate with Product, Sales, and Data teams to align growth efforts with overall business goals.

• Demonstrate outstanding stakeholder management skills to drive cross-functional initiatives and maintain strong relationships across the organization.

What you bring:

• Proven experience in a Head of Growth, Growth Lead, or senior performance marketing role in a scaling environment

• Strong expertise in at least two of these areas: Paid Search, Paid Social, Social Media, Influencer Marketing or CRO

• Deep understanding of growth marketing strategies with proven track record in high-impact growth initiatives

• Advanced proficiency in data analysis and BI tools (Google Analytics, Looker, Tableau)

• Experience in app marketing and social media platforms, particularly in campaign management and optimization

• Background in growth modeling, budget forecasting, and data-driven decision-making

• Proven ability to mentor and develop teams, with focus on both technical and leadership skills

• Expert knowledge of A/B testing frameworks and experimentation methodologies

• Results-driven hands-on mentality with strategic vision in fast-paced environments

Working at mobile.de comes with its perks! Enjoy the following benefits (some of many):

• Salary: Get rewarded with an attractive base salary and participation in our annual incentive plans.

• Plan for the Future: On top of the statutory retirement insurance, we offer a company pension scheme with three contribution levels.

• Team-Building: Regular team and company events offer the opportunity to network and learn from each other.

• Training & Education: Keep growing with a personal development budget, access to language courses, coaching opportunities, our online and offline library, weekly “Lunch & Learn” sessions and many more.

• Mobility: Stay mobile with a monthly transportation allowance.

• Enjoy working: Our office offers a range of amenities, including retreat spaces for yoga and relaxation, a pool table, table tennis, a fully equipped kitchen for cooking, and various co-working areas. And yes, free snacks and drinks are also available.

• Work from Anywhere: Work up to 20 days per year work from wherever you feel most productive.

• Family: We supplement the German government contribution by offering fully paid family leave.