Head of Growth - BeReal

Posted 2 Months Ago
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Paris, Île-de-France, FRA
In-Office
Mid level
Social Media
The Role
Lead and scale BeReal�s global user growth by building a growth strategy, running paid and organic acquisition channels, partnering with product and cross-functional teams, analyzing channel performance, and managing a growth team and partnerships to drive user acquisition and engagement.
Summary Generated by Built In
About BeReal

At BeReal, we are dedicated to authenticity in social media. By encouraging users to share unfiltered moments, we foster genuine connections and celebrate real life. We are now an international team of 100+ and have 40M+ monthly active users. Backed by Voodoo, our team is fully focused on scaling BeReal into an iconic social network used by hundreds of millions.

Role

As the Head of Growth, you will be responsible for scaling BeReal worldwide, reporting to the CEO and working closely with Voodoo’s central growth team.

You will build and lead a team of 3+ people to cover all growth activities. The ideal candidate is a data-driven leader with a structured mindset, a passion for growth, and the ability to thrive in a dynamic and entrepreneurial environment.

  • Build the growth strategy to scale BeReal’s user base. Drive the execution of all user acquisition channels (including paid UA, product-led growth, offline activities, partnerships, PR, content production, influencer marketing, organic growth, community management, ASO  and app store relationships.) 

  • Partner with cross-functional teams and product teams to ensure execution of the growth strategy and leverage resources effectively

  • Conduct systematic data analysis and leverage key metrics to measure channels performances, drive decision-making, prioritize growth initiatives and new opportunities.

  • Stay up-to-date with industry trends and competitors’ growth strategies to identify innovative activations

Profile
  • You have at least 3/4 years of experience, and a proven track record in driving growth for consumer-facing digital product, preferably in social media or mobile app

  • You understand the mobile growth ecosystem in detail as well as branding performance 

  • You are a data-driven, growth hacker with an entrepreneurial mindset and can adapt to a high-paced environment

  • You can demonstrate excellent teamwork and collaboration skills

  • You are fluent in English (fluency in French is a plus)

Benefits
  • Competitive salary upon experience

  • Swile Lunch voucher

  • Gymlib (100% borne by Voodoo)

  • Premium healthcare coverage SideCare, for your family 100% borne by Voodoo

  • Wellness activities in our Paris office

Skills Required

  • At least 3 years of experience driving growth for consumer-facing digital products
  • Proven track record in growth for social media or mobile apps
  • Deep understanding of the mobile growth ecosystem and branding performance
  • Experience executing paid UA, product-led growth, ASO, influencer marketing, partnerships, PR, and organic channels
  • Data-driven mindset with ability to analyze metrics and prioritize growth initiatives
  • Experience building and leading a growth team (3+ people)
  • Excellent teamwork and cross-functional collaboration skills
  • Fluency in English
  • Fluency in French
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The Company
HQ: Paris
70 Employees
Year Founded: 2020

What We Do

BeReal is a new kind of photo sharing app where you spontaneously share your real life with your friends. Every day at a different time, everyone is notified simultaneously to capture and share a photo within 2 minutes. Without filters, followers & likes. Only your friends for real.

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