What You'll Do:
- Develop and implement long-term product, commercial and operational strategies for the Casino and Arcade verticals aligned with Betr’s overall product and revenue goals
- Define roadmap priorities across game formats, monetization models, seasonal initiatives, and platform integrations
- Oversee and manage the selection, integration, and development of proprietary and third-party casino and arcade-style games
- Monitor and report on key performance indicators (KPIs), including player engagement, retention, and operational efficiency
- Own and manage the verticals product and operations ensuring efficiency, profitability, and scalability
- Collaborate with Betr Media to develop social or influencer integrated gaming experiences
- Ensure compliance with sweepstakes, social gaming, and applicable gaming regulations
- Build, lead, and scale a high-performing gaming operations team
- Build and manage a gaming operations team
About You:
- 7+ years of experience in gaming, with senior leadership exposure across both product and business domains
- Strong understanding of mobile/social gaming dynamics, monetization, and player behaviors
- Proven track record of building high-performing teams and successfully launching or scaling consumer games
- Strong financial acumen and comfort owning a P&L
- Excellent verbal, written, and interpersonal communication skills
- Data-driven mindset to drive strategy
- Familiarity with U.S. regulatory frameworks for sweepstakes, social gaming, and responsible play
Bonus Points for:
- A passionate sports or gaming fan with a track record of building engaging products
- Experience launching and scaling social casino, sweepstakes, or arcade games
- Experience launching games in the U.S or UK in a regulated or unregulated sweepstakes or skill-based gaming market
- Prior experience working in mobile-first gaming
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What We Do
Founded in 2022 by Joey Levy and Jake Paul, Betr is a leading sports gaming and sports media company focused on enhancing the consumption of sports through entertainment.
Betr's gaming products are differentiated through a unique product experience with a simplified user interface that is catered to the casual sports fan, enabling Betr to capture more of the under-penetrated online gaming addressable market. Betr began with a beta version of its Online Sports Betting (OSB) product, which only offered microbetting markets such as the next play in a football game or the next pitch in a baseball game, before launching its real-money Daily Fantasy Sports (DFS) product, Betr Picks, in 24 states. Betr plans on launching its V1 Sportsbook product with full sportsbook capabilities ahead of the 2024 NFL season, as well as its iGaming vertical with the launch of Betr Casino by the end of 2024.
Betr's media division, Betr Media, is the fastest growing sports betting media brand in the United States that has grown to over 2.5 million followers, 2.4 billion impressions, and 127 million engagements across its social channels since publicly launching in August 2022. Betr Media is able to effectively reach and engage its audience at scale given its large social following coupled with its unique combination of in-house media talent and production, with an emphasis on original short-form video content.
Betr is backed by Fuel Venture Capital, Aliya Capital Partners, Roger Ehrenberg/IA Sports Ventures, Florida Funders, 8vc, Anti Fund, 305 Ventures, and many others.
