Head of Expansion marketing

Posted Yesterday
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London, England, GBR
Hybrid
Senior level
Software • Travel
The Role
Lead Omio's marketing setup for global market launches: translate business strategy into GTM and growth plans, define marketing requirements and resourcing, manage launches as primary POC, connect local leads with central Organic/Brand/Performance teams, and drive continuous, sustainable market growth.
Summary Generated by Built In
Company Description

Omio’s vision is to enable people to travel seamlessly anywhere, anyway. We are bringing all  global transport into a single distribution system and creating end-to-end magical consumer journeys.

With Omio you can compare and book trains, buses, ferries and flights anywhere in Europe, the US, and Canada with one simple search, on mobile, app or desktop. By offering transparent pricing and easy booking, Omio makes travel planning simple, flexible and personal.

Omio is the largest source of inventory, with 1000+ suppliers operating in 46 countries. Our brands also include Rome2Rio for global discovery, while Omio powers ticketing and journeys, which attract 900m+ users every year. Our offices are based in Berlin, Prague, Melbourne, Brazil, Bangalore, and London.  

We are a growing team of more than 400 passionate employees from more than 50 countries who share the same vision: to create a single tool to help send travellers almost anywhere in the world.

Job Description

We are looking for the exciting new role at Omio. 

The Head of Expansion Marketing leads the marketing setup for our global expansion.

This person will work with the Market and Expansion Leads to translate the business strategy into the GTM and growth plans for each market.

Working closely with the Marketing teams (Organic, Brand and Performance) for the execution.

 

Responsibilities: 

  • Develop along with the Expansion and Local leads as well as the Marketing leads the strategy to launch new markets.
  • Define Marketing requirements and resourcing for expansion.
  • Manage the launch and be the POC for all New markets marketing matters.
  • Be the connection between the new market leads and the central marketing team.
  • Develop the plans and execution for continuous and sustainable growth of new markets.

Qualifications

  • 7+ years marketing experience from various channels, running performance marketing, GTM, partnerships and growth marketing activities and CRM, globally or regionally or leading overall marketing for a specific market.
  • Having general expertise across multiple marketing channels but at least one channel with hands on proficiency.
  • Having a clear project management experience.
  • Having skills to develop partnerships and growth hacking activities as well as local activation.
  • Proven executional abilities in a fast-paced and dynamic environment
  • Strong communication skills with the ability to identify and collaborate with key cross-functional stakeholders.
  • Analytical, with a clear understanding of how to use research and KPIs to inform strategic priorities and campaign impact.
  • Being a quick learner and ambassador on AI marketing usage for scaling and automation.
  • Fluent command of English and another language like Spanish, Portuguese, Japanese or Chinese, etc, is a plus.

Additional Information

What’s in it for you? #LifeAtOmio

  • Have an impact. With innovation and smart technology, we are changing the way people travel, and you too can have an impact on this ride
  • A competitive and attractive compensation package
  • A diverse team of more than 50 nationalities
  • and more

Diversity makes us stronger

We value diversity and welcome all applicants regardless of ethnicity, religion, national origin, sexual orientation, gender, gender identity, age or disability.

Hiring process and background checks
At Omio, we work in partnership with Giant Screening, once a job offer has been accepted, Giant will be engaged to carry out background screening. Giant will reach out to you via email and occasionally via telephone/text message so that they can gather all the relevant information required. Consent will be requested prior to any information being passed to our services company.

 

Recruitment scams: Important notice

Protect yourself from scammers, Omio wants to ensure your ongoing safety during the application process at Omio. Please keep in mind potential scammers impersonating Omio recruiters (mainly via a global professional networking site, and messenger app's).
Remember, Omio never requests payment or sensitive personal information during the recruitment process. All official job opportunities are exclusively posted on our careers page. If you suspect fraudulent activity, report it to [email protected]. Remember to cross-reference against our careers page if you question the authenticity, stay vigilant, and protect yourself from recruitment scams.

Intrigued? Apply here in English.

Skills Required

  • 7+ years marketing experience across channels, including performance marketing, GTM, partnerships, growth marketing and CRM
  • General expertise across multiple marketing channels with at least one channel of hands-on proficiency
  • Clear project management experience
  • Skills to develop partnerships, growth hacking activities and local activation
  • Proven executional abilities in a fast-paced, dynamic environment
  • Strong communication skills and ability to collaborate with cross-functional stakeholders
  • Analytical mindset; use research and KPIs to inform strategy and measure campaign impact
  • Quick learner and ambassador for AI marketing usage for scaling and automation
  • Fluent English; additional language (Spanish, Portuguese, Japanese, Chinese, etc.) is a plus
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The Company
HQ: Berlin
356 Employees
Year Founded: 2013

What We Do

From a small startup of just a few people, our team has grown to 300 employees hailing from more than 50 countries who work at offices in Berlin, Prague, London and New York. We come together daily to bring our vision to fruition, with the goal of empowering customers to go on journeys that move them. Our innovative technologies, passion for travel, and diversity are our strengths. Working at Omio is a journey in and of itself, one that moves us to share in the beauty of travel.

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