Why you should consider joining:
About Reacher: We're the #1 TikTok Shop partner helping brands like Under Armour, Hanes, HeyDude, and Logitech scale their affiliate marketing. We've crossed 7 figures in ARR and are looking to raise a seed round and double our team by this year.
Our vision is to become the Hubspot for creator marketing, powering brands and creators to connect and grow across all commerce platforms like Youtube Shopping, Instagram Shopping, Shopify, and Amazon. Reacher will be a key infrastructure component of the creator economy.
Personally, I find the space and our company exciting because we have the opportunity to implement AI for the creator economy with the largest brands and creators in the world.
Your leadership will directly impact our trajectory. You'll shape the technical foundation that supports our rapidly growing user base and build the engineering culture that will scale with us.
What you'll do:
Lead and scale our engineering team as we double in size this year
Set technical vision and architecture strategy to support 10x growth
Build and refine engineering processes, culture, and best practices
Partner closely with product and business teams to translate company goals into technical roadmaps
Make critical build vs. buy decisions and drive architectural choices
Mentor engineers and establish career development frameworks
Own system reliability, performance, and security at scale
Recruit, interview, and onboard top engineering talent
Balance technical debt, feature velocity, and infrastructure investments
Drive technical decisions across our stack (Python, FastAPI, PostgreSQL, GCP, React, Tailwind)
Work with a high sense of urgency – we ship fast and learn fast.
You're a fit if:
You have 8+ years of engineering experience with 3+ years in engineering leadership roles
You've scaled engineering teams from 5-20+ people at a high-growth startup
You have hands-on experience with modern web technologies and can still code when needed
You've built systems that handle significant scale and know how to architect for growth
You're product-minded and understand how technical decisions impact business outcomes
You thrive in ambiguous, fast-moving environments and can prioritize ruthlessly
You have experience with hiring, performance management, and building engineering culture
You can communicate technical concepts clearly to both engineers and non-technical stakeholders
In-person in San Francisco, CA
Bonus points if:
You've been a founding engineer or early engineering hire (first 5-10 employees)
You have experience in e-commerce, creator economy, or marketplace platforms
You've led teams through fundraising and rapid scaling phases
You're excited about AI/ML applications and automation
You have experience with affiliate marketing, influencer platforms, or social commerce
You've built developer tools, internal platforms, or B2B SaaS products
Why join us:
Lead engineering at a post-revenue company solving real problems for major brands
Shape both the technical architecture and engineering culture from the ground up
High autonomy and direct impact on company direction
Equity upside as we scale toward our next funding round
Work directly with founders and have a voice in company strategy
Build the team and systems that will power the next phase of the creator economy
Top Skills
What We Do
Reacher streamlines TikTok Shop influencer marketing by automating tedious tasks, eliminating the need to hire a VA or spend countless hours on influencer outreach and management.
