Head of DTC, Commerce

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. 

Read our blog to learn more.

Join us to build Duolingo’s consumer products business.

Duolingo’s brand and IP are some of our most valuable assets. Duo, our green owl mascot, has helped us become a globally recognized brand, and we’ve built on Duo’s success to create a cast of characters, using distinctive animations and sounds. 

The growing popularity of our brand and IP helps motivate our learners to use Duolingo every day. We have bigger ambitions to make our IP as universally recognized and beloved as the world’s most popular brands and characters.

As the head of Duolingo shop (and first ecomm hire), you will develop and execute on Duolingo’s ecommerce strategy. We are looking for a merchandising and ecomm leader for the Duolingo store who can scale our merchandising efforts internationally and grow the store into a core part of our iconic brand. If you have a track record of building an ecomm presence from scratch and a keen eye for developing fun, quirky products -- please apply! As a core member of our marketing organization, the ideal candidate will be self-motivated, able to build a global ecommerce presence, have a strong understanding of the merch market, and have experience working in a fast-moving, highly entrepreneurial environment.

• Ensure operational efficiency of our Merchandising operation across the globe, including managing our site performance, vendor relationships, supply chain, and P&L, in collaboration with a Store Coordinator
• Own the store as a startup within a larger business, and grow the initiative with an eye towards revenue, strong ROI, and operational excellence
• Lead development, product roadmap, and release strategy of Duolingo merchandising, in partnership with Marketing, Design, Business Development, third-party vendors, and contractors
• Own the success of the Duolingo Store (store.duolingo.com) and build it into an efficient marketing channel that contributes to Duolingo's iconic brand
• Grow the store and its products into an aspirational brand through creative merchandising, brand events, and gifting programs
• Work closely across the marketing team to integrate Duolingo merchandising into our brand campaigns

• 7+ years in e-commerce or merchandising leadership
• Experience with building a merchandising or e-commerce function from 0 to 1
• An ability to think outside of the box when it comes to merchandising and branding
• 3+ years with demonstrated operational excellence managing a P&L and e-commerce platforms such as Shopify and Amazon Storefront

• Experience working at a world-class consumer brand
• Working proficiency in more than one language
• A passion for education, memes, culture, and language