Head of Digital Marketing | FX / Fintech | Limassol, Cyprus

Location: Limassol, Cyprus
Employment Type: Full-time
Industry: Financial Services / Fintech / FX / CFD Trading
Seniority Level: Head of Department / Strategic Leadership

We are partnering with a fast-growing international fintech and online trading organisation seeking a Head of Digital Marketing to lead its global performance strategy from Limassol.

This is a senior, data-driven leadership role responsible for scaling high-quality lead generation and client acquisition across multiple regions. The successful candidate will own the global digital marketing strategy, driving measurable growth through advanced analytics, multi-channel performance marketing, and attribution excellence.

The role requires a strategic thinker who can translate complex data into actionable commercial outcomes while leading cross-functional collaboration across product, compliance, and regional teams.

• Develop and lead the end-to-end global digital marketing strategy across paid search, paid social, display, programmatic, SEO, and retargeting

• Plan, execute, and optimise high-performance campaigns across platforms including Google Ads, Bing, Meta, TikTok, LinkedIn, X, and programmatic networks

• Build and scale an integrated lead generation framework using audience segmentation, funnel optimisation, and advanced analytics

• Translate commercial objectives into measurable digital strategies aligned with revenue targets

• Champion a data-first marketing culture by integrating digital analytics with business intelligence tools

• Design and manage multi-touch attribution models in collaboration with IT and analytics teams

• Drive global campaign performance with a strong focus on ROI, scalability, and sustainable growth

• Manage and optimise large media budgets with clear pipeline impact

• Oversee external agencies to ensure strategic alignment and performance delivery

• Collaborate closely with Business Development, Product/IT, Compliance, Country Managers, and regional marketing teams

• Fluent English (C1 level or higher)

• Minimum 4+ years’ experience in digital or performance marketing, including at least 2 years leading end-to-end paid media strategies

• Proven track record of data-led lead generation within financial services, fintech, or FX trading environments

• Strong expertise in multi-channel attribution, funnel analytics, and media mix modelling

• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, GA4, Google Tag Manager, and data visualisation tools (e.g., Power BI)

• Demonstrated ability to manage substantial media budgets with measurable ROI impact

• Analytical, growth-oriented mindset with strong commercial awareness

• Excellent leadership, stakeholder management, and communication skills

• Leadership opportunity within a rapidly expanding global fintech organisation

• Competitive remuneration package including 13th salary and performance-based bonuses

• Comprehensive medical insurance (outpatient, inpatient, and dental coverage)

• Provident fund scheme for long-term financial planning

• Structured training and professional development programmes

• Wellbeing initiatives including sports and health partnerships

• Regular team-building activities and a collaborative international environment

This is a high-impact opportunity to shape global digital acquisition strategy within a performance-driven trading environment. The role offers strategic visibility, international exposure, and clear career progression in one of Europe’s leading fintech hubs.