Position Overview:
The Head of Digital Experience and Content is a leadership role responsible for driving innovation and excellence in the digital customer journey for the Circle K brand. This role oversees the development and execution of strategies to enhance digital touchpoints, including websites, mobile apps, and content platforms. The Head Of will focus on creating a seamless, engaging, and personalized digital experience that drives customer loyalty, brand differentiation, and revenue growth.Key Responsibilities:
Digital Experience Leadership:
- Develop and lead the strategy for digital customer experiences, ensuring alignment with overall business objectives.
- Oversee the design and functionality of digital platforms, including websites, apps, kiosks, and other customer-facing technologies.
- Continuously optimize the customer journey through user-centered design, personalization, and data-driven enhancements.
Content Strategy and Execution:
- Define and execute a cohesive content strategy to engage customers across digital channels.
- Ensure content aligns with brand values and effectively communicates product offerings, promotions, and value propositions.
Digital Transformation and Innovation:
- Drive digital innovation by integrating emerging technologies, such as AI, machine learning, and automation, to improve customer experiences.
- Partner with IT and product teams to implement and enhance digital tools and systems.
- Leverage trends in retail and consumer behavior to stay ahead of industry developments.
- Use data insights to deliver personalized offers, promotions, and recommendations through digital platforms.
- Collaborate with marketing and operations teams to align digital efforts with broader campaigns and in-store experiences.
Analytics and Performance Measurement:
- Establish key performance indicators (KPIs) to measure the success of digital experience initiatives.
- Use analytics to identify opportunities for improvement, optimize conversion rates, and enhance engagement.
- Present insights and recommendations to executive leadership to inform strategic decision-making.
Team Leadership and Collaboration:
- Build and lead a high-performing team focused on digital content and merchandising excellence.
- Foster collaboration across departments, including marketing, merchandising, and operations, to align goals and priorities.
- Provide mentorship and professional development opportunities for team members.
Stakeholder Engagement:
- Collaborate with executive leadership to align digital and merchandising strategies with broader business objectives.
- Maintain relationships with vendors, suppliers, and partners to optimize product offerings and content opportunities.
Qualifications:
- Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).
- 10+ years of experience in digital content, merchandising, or related roles, with at least 5 years in a senior leadership position.
- Proven track record of driving digital transformation and achieving revenue growth.
- Strong understanding of the convenience store sector and consumer behavior.
- Expertise in e-commerce, mobile platforms, and digital marketing
- Exceptional analytical, strategic planning, and problem-solving skills.
- Excellent leadership and communication abilities, with experience managing cross-functional teams.
Key Competencies:
- Strategic Vision
- Customer-Centric Approach
- Digital Savviness
- Collaborative Leadership
- Innovation and Agility
This role is critical in shaping the future of digital engagement and content merchandising for the convenience store sector, driving growth and enhancing the overall customer experience.
Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.
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What We Do
Our mission at Circle K is to make our customers' lives a little easier every day. We are part of communities across North America, Europe, Asia, and the Middle East, helping us grow into one of the world’s leading convenience and fuel retail businesses. Our parent company, Alimentation Couche-Tard (“Couche-Tard”), is a leader in the Canadian convenience store industry. Together, we are brightening journeys across more than 14,200 stores in 26 countries worldwide.
We’re all about Growing Together. Learn how you can join our team today: https://workwithus.circlek.com. Work with us, and we’ll make it work for you.
Find out more at https://www.circlek.com/ or connect with us on Facebook, Instagram, or Twitter
