Head of Demand Generation

Reposted 13 Days Ago
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Hiring Remotely in New York City, NY
In-Office or Remote
152K-260K Annually
Senior level
Fitness • Healthtech
The Role
The Head of Demand Generation will lead strategic planning and execution for go-to-market initiatives, enhance cross-functional collaboration, and drive growth through operational efficiencies.
Summary Generated by Built In

About the Role: We’re looking for a strategic, execution-driven Head of Demand Generation to be a force multiplier for our go-to-market team. This is a high-impact role at the center of our mission to transform neurological care delivery through technology.

You’ll operate as a trusted advisor, strategic thought partner, and operational powerhouse—bringing structure to ambiguity, aligning cross-functional stakeholders, and ensuring that bold ideas turn into real-world outcomes. From driving strategic planning and performance management to orchestrating key initiatives and unlocking new growth opportunities, you’ll help steer the commercial ship at scale.

This isn’t a behind-the-scenes role. You’ll have a front-row seat to decision-making, exposure to senior leadership, and the chance to leave your fingerprints on the company’s trajectory as we scale. If you thrive at the intersection of strategy, operations, and execution—and want to shape the future of digital health—this role is for you.

What You'll Accomplish:
Strategic Support & Execution

  • Build and execute the go-to-market strategy across sales, marketing, partnerships, and customer success
  • Own goal setting, forecasting, and performance tracking as we build repeatable and scalable commercial processes
  • Document objection handling, training and inspiring the team to work around blockers

Foundational Operations

  • Build lightweight systems and workflows that bring clarity, speed, and focus to our small but mighty commercial team
  • Manage outreach experimentation, coordinating between our GTM engineering team and leadership team to leverage warm introductions when appropriate

Cross-Functional Collaboration

  • Act as the connective tissue between the commercial function and teams like marketing, product, clinical, and operations
  • Drive alignment across functions to ensure smooth execution of launches, campaigns, and customer initiatives

Project Leadership

  • Own and drive special projects that don’t neatly fall into a single function—from testing new growth channels to standing up early partnership pilots
  • Project manage enterprise growth and expansion, owning follow up meetings and serving as the CEO’s right hand 

 Documentation and Data

  • With the support of our Marketing team, own all key documents and pieces of collateral supporting our GTM: scripts, pitch decks, one pagers, ROI calculators, GTM playbook, weekly updates
  • With the support of our analytics team, regularly quantify our pipeline and outreach metrics, helping hold the team accountable to targets

Team Enablement & Culture

  • Help set the tone for a high-performance, mission-driven team by improving onboarding, communication, and team rituals
    Be a trusted sounding board and culture carrier during a critical stage of company growth

Basic Qualifications:

Experience & Background

  • 5–8 years of relevant experience in strategy, operations, consulting, investment banking, or a fast-paced startup environment
  • Experience supporting go-to-market teams or working closely with commercial leaders (sales, partnerships, marketing, customer success)
  • Healthcare or digital health experience strongly preferred, especially in a growth-stage or startup context

Skills & Strengths

  • Strategic thinker with strong business judgment—you can see the big picture and break it down into actionable steps
  • Exceptional project management skills; able to juggle multiple priorities and drive cross-functional initiatives to completion
  • Strong written and verbal communicator—comfortable creating board decks, team updates, and partner-facing materials
  • Highly analytical and comfortable working with metrics, dashboards, and KPIs to drive performance
  • Comfortable with ambiguity and a fast-changing environment; thrives in a “build while flying” culture

Mindset & Approach

  • High ownership mentality—you proactively identify problems and take initiative to solve them
  • Collaborative and low-ego; you build trust quickly across teams and lead without formal authority
  • Deeply mission-driven and excited about shaping the future of healthcare
  • Ready to roll up your sleeves and jump in wherever needed—no task too big or small

Preferred Qualifications:

  • Experience in a Senior Business Development, Business Operations, or Chief of Staff type role
  • Familiarity with value-based care, provider partnerships, or payer contracting
  • Strong Excel/Google Sheets and presentation skills (bonus: experience with tools like Hubspot, Apollo, LinkedIn Sales Navigator, Clay, Google Drive Suite, Notion, or Airtable)

Compensation:

  • This position will have an annual salary, plus equity and benefits. Please note the annual salary range is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. The annual salary range for this position is $152,000-$260,000. 

Neura Health Hybrid Model:

We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 2 days per week (Tuesdays & Thursdays) for the full 8 hours of a typical business day. Our office is conveniently located at 205 East 42nd Street in New York.

About Neura Health:

Brick-and-mortar neurology clinics often face overwhelming patient demand, leading to long wait times. Nationwide, the wait to see a neurologist is 4-6 months. This delay in care can be especially critical for patients with progressive neurological conditions, where timely intervention is essential. The traditional model struggles to keep pace with growing needs, leaving many without access to the specialized care they urgently require.

Neura Health is building the nation’s largest virtual neurology practice, as well as an all-in-one place for patients to manage their longitudinal disease journeys. We’re redefining the future of neurology through cutting-edge technology, compassionate care, and a relentless commitment to better outcomes. By combining advanced data analytics and AI-assisted diagnostics, we're enabling earlier detection, personalized treatment, and continuous monitoring for neurological conditions such as chronic headaches, chronic pain, epilepsy, memory disorders, and more.

With over $22M in backing from world-class investors, Neura is on a mission to revolutionize neurology care. We are serving a massive market (over 145m Americans have neurological issues) that is deeply underserved. Our mission is to assure access and quality of care for neurologic conditions. If you're driven by purpose and excited to shape the future of brain health, we invite you to be part of our transformative journey.

About the Founders:

  • Liz Burstein is the CEO and was previously Head of Product at Maven Clinic, Director of Product at Zocdoc and Senior Product Lead at LinkedIn. She has fifteen years of experience in the tech industry, and a wealth of knowledge in the health tech domain.
  • Sameer Madan is the CTO and was previously an engineer at Facebook for 9 years. At Facebook, Sameer was the technical lead for Live Video, and built several well known products such as Facebook Mentions, threaded-ranked comments, and more.

Neura is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All qualified applicants will receive consideration for employment without regard to these or any other characteristics protected by law.

Top Skills

Airtable
Apollo
Clay
Excel
Google Drive Suite
Google Sheets
Hubspot
Linkedin Sales Navigator
Notion
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The Company
HQ: New York, New York
26 Employees
Year Founded: 2020

What We Do

130 million Americans live with a chronic neurological issue, and neurology is a top 5 spend category for self-insured employers. Neura Health is a comprehensive neurological care program providing best-in-class care virtually, which:
- Reduces medical claims costs
- Supports workforce health equity for invisible illness
- Reduces employee absenteeism and presenteeism
- Improves employee satisfaction and retention

Neura Health provides unparalleled, proactive care for headache/migraine and sleep disorders, neurological pain, epilepsy, concussion and more.

Staffed by top board-certified neurologists and sub-specialists, Neura Health connects patients with a neurologist video visit within a week, instead of months-long waitlists that local providers typically have. Patients receive a personalized treatment plan, a dedicated health coach, and a concierge team to manage their neurological disease.

Neura Health’s quality care improves quality of life for people with neurological illness. Our clinical outcomes for headache and migraine were published in the peer-reviewed medical journal Headache in 2022.

Neura Health is based in New York City and is backed by renowned venture capital firms including Next Play Ventures (the fund of former LinkedIn CEO Jeff Weiner), Pear VC (Gusto, DoorDash), KDT (Path.AI), and Norwest Venture Partners (Calm, Talkspace).

Our product is a platform that connects patients to neurologists, with in-built neurology-specific symptom monitoring and condition-specific diagnostic tests. These include cognitive exams, psychomotor tests, and standard assessments. Our platform also has HIPAA-compliant text messaging and video visits, with a care concierge service to help patients with their various needs.

We are backed by partners from renowned venture firms including Index Ventures, Norwest Venture Partners, Global Founders Capital, and Next Play Ventures

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