As Head of Demand Generation, you'll build our digital-first demand engine to drive pipeline for our Logz platform. This role will oversee all our pipeline generation activities across the organization, bringing together digital marketing, webinars, events, trade shows, social media, and field marketing into one cohesive team. You'll work closely with product marketing to translate our positioning into campaigns that deliver measurable pipeline results.
Key Responsibilities:
- Drive Pipeline Growth: Own marketing-sourced pipeline targets and implement digital strategies that convert technical audiences into qualified opportunities.
- Lead Digital Optimization: Transform our website into a conversion machine while implementing sophisticated SEO strategies to capture high-intent traffic.
- Manage Marketing Technology: Direct our Marketo operations specialist and optimize our marketing tech stack to ensure seamless lead management from first touch to closed deal.
- Optimize Multi-Channel Strategy: Develop and execute efficient digital advertising strategies across search, display, and social channels, with a focus on maximizing ROI and targeting high-intent technical audiences.
- Build Social Media Presence: Create strategies to grow our technical community through organic and paid social media, with particular emphasis on platforms where developers congregate.
- Coordinate Cross-Functional Teams: Lead website development, marketing operations, field marketing, and content teams to execute cohesive campaigns.
- Implement Modern Growth Tactics: Apply cutting-edge demand generation approaches from the developer tools space, including video content and YouTube strategies to engage technical audiences.
What You Bring:
- Pipeline Generation Track Record: Proven ability to build and scale programs that deliver measurable pipeline and revenue results in B2B SaaS.
- Developer Marketing Expertise: Experience successfully marketing to technical audiences, particularly in infrastructure, observability, or developer tools.
- Digital Marketing Mastery: Deep knowledge of website optimization, technical SEO, and digital campaign strategies that drive conversion.
- Digital Advertising Experience: Strong background in developing and optimizing paid search, display, and social media campaigns with a focus on efficiency and ROI rather than just awareness.
- Marketing Operations Knowledge: Experience managing marketing operations teams and optimizing tools like Marketo for lead management and pipeline tracking.
- Growth Mindset: Experience implementing rapid experimentation frameworks and scaling successful tactics across channels.
- Cross-Functional Leadership: Ability to coordinate across marketing functions and collaborate closely with product marketing and sales teams.
- 8+ years of B2B Marketing Experience: With significant time in SaaS and developer-focused products.
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What We Do
Logz.io helps cloud-native businesses monitor and secure their environment with comprehensive open source tools. Our platform turns observability from a high-cost, low-value burden to a high-value, cost-efficient enabler of better business outcomes by combining and extending familiar, powerful and relevant Open Source capabilities across Logs, Metrics and Traces - complemented by security monitoring in the form of cloud-based SIEM.
