Head of CRM

Marktplaats in The Netherlands, and 2dehands and 2ememain in Belgium, are part of Adevinta: a global online classifieds specialist. The three brands are hosted on a multi-tenant platform, operated from our Amsterdam location, and are the top players in the classifieds space throughout the Benelux region. 

We offer consumers the opportunity to trade their unwanted products and contribute to a greener, circular economy. We offer businesses - of all sizes, from the smallest hobbyist to the biggest brands in Benelux - a platform to showcase their goods and services online to over 11 million monthly unique users.

What you’ll do ​& Who you are

Company Overview: Marktplaats is the leading online marketplace in the Netherlands, empowering millions to trade, connect, and support a circular economy. As we grow, we're scaling our CRM capabilities to deliver personalized, impactful experiences at scale.

Role Overview: As Head of CRM, you'll shape and execute our CRM strategy, combining visionary leadership with hands-on expertise to drive results across multiple channels. You’ll collaborate with teams across Data, Martech, and Product, ensuring alignment and impact. Leading a skilled team, you will optimize our Adobe Campaign Manager platform, overseeing both paid and owned multi-channel campaigns.

Key Responsibilities:

• Lead CRM Strategy & Execution: Build and implement a CRM strategy that maximizes our tech stack and prepares for future growth.
• Team Leadership & Development: Manage and mentor a team of CRM experts, fostering a high-performance culture.
• Cross-functional Collaboration: Partner with Data, Martech, and Product teams to align CRM initiatives with broader business goals.
• Hands-on Leadership: Strategically manage CRM tools while ensuring smooth, high-impact campaign execution.
• Performance Optimization: Use data to refine campaigns, focusing on engagement, retention, and growth.
• User-Centric Focus: Deliver personalized, meaningful experiences based on a deep understanding of user needs.
• Stakeholder & Budget Management: Align stakeholder expectations and manage CRM budgets and external partners.

Who You Are:

• 10+ years of CRM strategy and execution experience, with expertise in multi-channel campaigns (paid and owned).
• 5+ years of leadership experience, with a proven ability to develop high-performing teams.
• Expertise with Adobe Campaign Manager, Looker, or similar tools, and skilled in optimizing complex campaigns.
• Experience leading through technology transitions while maintaining continuity.
• Strong in both strategic vision and hands-on execution, delivering fast and impactful results.
• Excellent stakeholder management and cross-functional collaboration skills.
• Data-driven, with a focus on achieving measurable business outcomes.
• Fluent in English, with strong communication skills.

Benefits

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits: 

• An attractive Base Salary 💸

• Participation in our Short-Term Incentive plan (annual bonus) 🏆

• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍

• A 24/7 Employee Assistance Program for you and your family, because we care ❤️‍

• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱 

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.