Head of Content

Posted 6 Days Ago
Be an Early Applicant
2 Locations
Remote
3-5 Years Experience
Blockchain • Cloud • Software • Web3
The Role
As the Head of Content at Gelato, you will develop and execute a content strategy that enhances brand visibility and positions Gelato as a leader in the Rollup Platform space. You'll create compelling content, analyze digital metrics, manage partnerships and public relations, while staying on top of industry trends in the crypto landscape.
Summary Generated by Built In

Description

Gelato is an enterprise-grade that helps you Build scalable, blazing-fast, custom enterprise-grade Rollups with Gelato's powerful Native Web3 Modules. Today, over 50 projects rely on our Rollup Platform processing over 4.5M daily txs & securing over $600M in TVL. We are proud to build with amazing teams such asKraken’s Ink,Fox News,Reya,Lisk &Open Campus to bring millions of users onchain.
Our team is incredibly passionate and dedicated to bridging the gap between what blockchain currently is and what it has the potential to be. We are committed to fostering a work environment that encourages innovation, new ideas, collaboration, research, and in-depth discussions.
As the Head of Content, you will create technical content that helps to position Gelato as the de facto Rollup Platform for developers, institutions, and creators.

What you'll accomplish:

  • Strategize and execute Gelato’s narrative and content-publishing plan to create a unique, powerful, and consistent brand voice that positions Gelato at no1 RaaS.
  • Guide the creation of clear, consistent, and compelling content across all communication channels, including our website, blog, social media, and metaverses, optimizing strategies we expand our product lines
  • Create and own the editorial calendar
  • Generate content including tweets, blog posts, and other content for our protocols
  • Work with the team to obtain an in-depth understanding of the product and customer to enable you to write content that engages, informs, and converts
  • Define & track content KPIs to refine the execution of content strategy and demonstrate data-driven strategies
  • Live and breathe crypto Twitter; always on top of the industry trends, the competitive landscape and customer needs to ensure our market narratives remain relevant and effective
Requirements

Our ideal candidate has:

● 3+ years experience in leading content or marketing roles at a high-growth tech startup, preferably in web3 with a focus on DeFi

● Proven ability to use social media to build communities at scale, with experience in everything from high-quality blog posts, explainer threads, product marketing, memes

● Excellent copywriting skills and ability to develop and adapt tone of voice for various target audiences with deep understanding of social media platforms, especially Twitter, Discord and YouTube

● Experience or strong curiosity in running web3 native campaigns, tactics and utilizing web3 native marketing tools.

● Exceptional communication and collaboration skills

● Enthusiasm, an exceptional work ethic, a self-starter attitude, and a belief in the mission of Gelato

This position carries significant leadership responsibilities, we seek a candidate capable of assuming ownership of the entire process, encompassing strategic planning through to external facing content creation and execution.

Benefits
  • Fully remote team, with team members in Zug, Paris, New York, London, Singapore, and many other cool places. We highly value having availability overlapping with (CET) working hours to enhance collaboration with the core team.
  • Competitive package with a generous token package. Get a share of the network token and be able to participate in the Gelato DAO
  • Chance to participate in shaping the future of web3 by working together with the biggest projects in this space that use Gelato such as Optimism, Polygon, Arbitrum, Celestia and Eigenlayer
  • World-class Investors - We are backed by the community, including industry-leading experts such as Dragonfly, ParaFi, Nascent, IDEO, IOSG and Galaxy Digital

The Company
HQ: Zug
46 Employees
On-site Workplace
Year Founded: 2019

What We Do

Gelato is an all-in-one Ethereum Rollup-as-a-Service (RaaS) Platform built without limits. Designed to be super-fast, incredibly secure, and infinitely scalable, Gelato rollups allow anyone to build and deploy their fully serviced Layer 2 chains at a pace natively integrated with Web3's favorite tools and services launching a production-ready web3 development environment right from the Genesis block.

Leading Web3 projects rely on Gelato to power the execution of millions of transactions across DeFi, NFTs, and Gaming.

If you're interested in learning more about Gelato, feel free to reach out:

Email: [email protected]
Twitter: https://twitter.com/gelatonetwork
Telegram: https://t.me/gelatonetwork

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