Head of Content for David Lecko (CEO of DealMachine)

You’re reading this because you’ve been thinking:

“I’ve spent the last 3 years growing a top-tier business YouTube channel and Instagram. I travel 5 days a week. I pull all-nighters to hit moving deadlines. Maybe... I’d like to start sleeping in my own bed a little more often.”

If I had to describe you: You’ve run content for one of the top personal brands in business. You know how to hook an audience, keep them watching, and create viral titles and thumbnails—across both short and long form. You stay ahead of trends, and you don’t just create content—you lead others to do it with you.

You thrive in fast-paced environments. You welcome direct feedback and give it just as freely, all in service of high-performing, respectful collaboration.

You still love to travel for work—but more like 5 days a month, not 5 days a week.

You geek out over the F1 documentary. You love motorsports. Spending 4 days at the racetrack for work sounds more like a dream than a job.

If you're ready to help the founder of DealMachine “go pro” with his personal brand— If you want to reignite purpose in successful entrepreneurs and spark ambition in the next generation using racing, business wisdom, and real-life lessons to show what’s possible when you bet on yourself—

Then keep reading. We can’t wait to meet you.

Role & Responsibilities:

1. Creative Direction & Brand Leadership

• Collaborate directly with David Lecko to define and evolve the creative direction, voice, and brand vision across all platforms
• Lead high-level concepting and ideation for content that aligns with David’s priorities, workload, and evolving
• Establish David Lecko as a leading voice in the lead generation and business landscape through elevated storytelling

2. Content Strategy & Ownership

• Own the content calendar across all platforms (YouTube, Instagram), ensuring daily output with cohesive brand tone and impactful storytelling
• Lead weekly planning and performance meetings to assess creative strategy, adjust content direction, and ensure team alignment.
• Develop platform-specific strategies that drive growth, visibility, and lead generation.

3. Production & Publishing Oversight

• Oversee end-to-end content production: ideation, scripting, filming, editing, publishing, and post-performance analysis.
• Establish and enforce efficient content production systems for David Lecko
• Ensure all team members follow new systems and workflows, reducing friction and increasing execution speed.

4. Team & Talent Management

• Lead, manage, and hold accountable all members of the personal brand team, including long-form editors, short-form editors, videographers, copywriters, and operations support.
• Define individual KPIs for each team member and conduct regular performance reviews to ensure alignment with vision and quality standards
• Oversee hiring and firing decisions for media team members, ensuring a high-performing and creatively aligned team

5. Content Performance & Reporting

• Track, analyze, and report weekly on content performance across platforms, with actionable insights and next steps.
• Use data to continuously optimize content formats, posting cadence, and storytelling approaches.

6. Internal Leadership & Communication

• Own the cadence of internal team meetings: running key meetings, delegating others, and ensuring productive communication loops.
• Build a culture of creative excellence, speed, and innovation within the content team.
• Serve as David’s right-hand partner in building and scaling a high-output content machine.

7. Execution & Hands-On Support

• Be actively involved in day-to-day creative execution in the early stages, not just oversight.
• Participate in shoots, brainstorms, and critical feedback cycles as needed to ensure content hits the highest level of quality and resonance.

Platforms:

David Lecko Instagram

David Lecko YouTube

David Lecko Facebook

Please expect a small paid assignment as part of this interview process.