WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. For sixty years, we have led the industry by blending science and community to help millions of people build sustainable healthy habits.
As the science of weight health rapidly evolves, so does WeightWatchers. We are redefining the category by developing new clinical pathways for GLP-1 medication access, creating specialized behavioral programs for members on weight-loss medications, and integrating medical care with our proven habit-change framework. By combining these clinical breakthroughs with our digital-first community, we are uniquely positioned to lead the future of weight health care.
About the role
This is a key leadership role responsible for the strategic planning, execution, and oversight of all external communications to enhance our brand's market influence, strengthen corporate credibility, and shape public perception globally. Reporting to the VP Brand, this Director will serve as the chief architect of our outward-facing narrative, ensuring consistency, impact, and alignment with our greater business goals.
What you'll do1. Brand & Market Influence StrategyStrategic Narrative Ownership: Lead the development, governance, and articulation of the company’s core messaging and external narrative to drive brand reappraisal and create new pathways for relevance.
Market Positioning: Proactively identify and pitch story angles, leveraging culturally and socially relevant moments to generate an ongoing news engine and position the company as a thought leader in the wellness and healthcare industry.
Global Integrated Communications: Direct the implementation of comprehensive PR strategies across global markets, ensuring brand and message consistency while adapting for local relevance.
2. Strategic Partnerships & Executive Visibility
Cross-Functional Activation: Work closely with B2B and Brand Partnerships teams to ensure the brand shows up in the right places - from conferences and media rooms to on-site activations - bringing our partnerships and narrative to life in ways that build credibility, cultural relevance, and business impact
Media Partnership Management: Lead the strategy for working with key media partners and outlets to secure high-value collaborations and sustained editorial support.
Conferences & Summits: Direct the strategy and execution for the company's presence at major industry conferences and summits (e.g., HLTH, Brand Innovators CMO/CFO Summit). This includes proactively identifying and pitching speaker proposals and managing executive support on-site.
Executive Positioning: Oversee all support for senior leaders, providing thought leadership through digital content and engagement strategies.
Talent & Influencer Strategy: Collaborate closely with the Talent & Influencer team to maximize the impact of celebrity spokespeople and key influencer partners.
Performance Metrics: Direct strategic analytics and reporting, using data and tools to measure media coverage, brand perception, share of voice, and campaign effectiveness.
Stakeholder Visibility: Ensure key WeightWatchers coverage and industry news are shared company-wide (e.g., Newsflash) and distributed to the C-Suite and Board of Directors.
Experience: 10+ years of demonstrated experience in external communications or PR, with a focus on wellness/healthcare beats, ideally in a global or publicly traded company setting.
Strategic Acumen: Proven ability to create, lead, and execute complex, integrated communications strategies and campaigns.
Leadership & Influence: High degree of professionalism and demonstrated ability to collaborate with and influence a variety of executives, senior leaders, and media professionals.
Communication Mastery: Exceptional written and verbal communications, editing, and presentation skills; expert ability to story tell around strategic pillars to amplify brand messages.
Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.
At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We have a hybrid work environment to allow our employees to find the right work-life balance.
It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.
By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy.
At WeightWatchers, we prioritize the security of our candidates. To ensure you are communicating with a legitimate representative of our team, please keep the following security standards in mind:
- Verified Email Domain: All official correspondence from our recruiting team will originate from an @ww.com email address.
- Live Engagement: Our hiring process requires live interaction. We do not conduct interviews or extend employment offers solely through text message, chat apps, or automated email-only exchanges.
- Financial Integrity: WeightWatchers will never ask for any form of payment from a candidate. We will never send you a check with instructions to purchase equipment or "start-up kits" on our behalf.
- Secure Data Collection: Sensitive personal information (such as banking or identity tax info) is only requested through our official, secure onboarding portal after a formal offer has been extended, never during the interview phase.
Stay Vigilant: If you are contacted by someone claiming to represent WeightWatchers and the process deviates from these standards, please do not share any personal information. You can verify any open position by visiting our official careers page at https://job-boards.greenhouse.io/ww
What We Do
WeightWatchers is a human-centric technology company powered by the world's leading commercial weight management program. For nearly six decades we have inspired millions of people to adopt healthy habits for real life. Through our comprehensive tools, expert Coaches, and community, members follow our proven, sustainable, science-based program focused on weight loss. To learn more about the WeightWatchers approach to healthy living, please visit ww.com. For more information about our global business, visit our corporate website at corporate.ww.com.
Why Work With Us
WW wants people who aren't just looking for a job, but a purpose. We are looking for fearless, results-driven, energetic change makers who see opportunity in every challenge and who truly care about the wellbeing of others.
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