DANA is seeking a Head of Communications to lead a high-performing communications function responsible for shaping and protecting the company’s reputation while driving brand trust and engagement. This role will lead a team across Corporate Communications, Social Communications, Partnership Communications & Community Engagement, and Internal Communications, ensuring consistent messaging, strong stakeholder relationships, and impactful storytelling aligned with business priorities.
This role is both strategic and hands-on, requiring strong leadership, excellent judgement, and the ability to manage fast-paced, high-visibility communications across internal and external channels.
What you will do:
- Communications Strategy & Leadership
- Develop and execute DANA’s integrated communications strategy across corporate, social, internal, and partnership communications to enhance brand’s trust and reputation.
- Define team structure, goals, KPIs, and operating cadence to ensure high-quality execution and measurable impact.
- Oversee all communication activities, including corporate communications, social communications, community building, internal communications, and strategic partnership functions.
- Act as senior communications advisor to leadership and cross-functional stakeholders.
- Corporate Communications & Reputation Management
- Lead corporate narrative development, positioning DANA as a trusted and innovative fintech leader.
- Ensure consistent messaging and corporate branding across all communication channels.
- Oversee media relations strategy, including press engagement, spokesperson preparation, and press materials (press releases, Q&As, media kits).
- Manage reputation monitoring, issue management, and crisis communications planning and execution.
- Build and maintain relationships with media outlets, key opinion leaders, shareholders, stakeholders, and partners
- Social Communications & Digital Presence
- Set strategy for DANA’s social media communications (corporate channel) — ensuring tone, consistency, and community engagement.
- Oversee content planning and real-time social listening and response, including escalations and sensitive topics.
- Partner with Marketing/Brand teams to align select messaging for corporate channel distribution and rollouts.
- Handle conventional and social media crisis and issue management, including developing and implementing communication plans.
- Partner with Customer Service teams to strategize, align, and execute high profile users complains/issues to minimize PR issues.
- Partnership & Community Communications
- Lead communications support for strategic partnerships (BicaraDANA and corporate partnerships)
- Lead announcement strategy (story angles, press, social, exec messaging), ensuring partner alignment and brand integrity.
- Lead strategic corporate flagship events to enhance DANA’s brand equity (e.g Sisberdaya, DANA Cup and DANA AI@Work) in the industry.
- Lead Community Building initiatives with ecosystem partners such as users, techies and merchant communities.
- Internal Communications
- Build and execute internal comms strategy to strengthen employee engagement and alignment with company mission, business priorities and company culture.
- Deliver consistent leadership communications (Town Halls, Monday Demo, internal announcements, crisis internal comms).
- Support HR and leadership teams in building culture narratives and change communication efforts.
Stakeholder & Cross-functional Collaboration - Work closely with Government Relations, CEO Office, Legal, Compliance, Risk, , HR, Marketing, Product, and Business teams.
- Ensure communications are compliant, accurate, and aligned with regulatory expectations.
- Team & Agency Management
- Lead, mentor, and build a high-performance data driven team; manage external agencies (PR, social, creative, monitoring).
- Establish standards for messaging, crisis workflows, editorial quality, and speed-to-market.
- Stay updated with industry trends and best practices to continuously improve communication efforts.
- Measurement & Reporting
- Own reporting for media impact, share of voice, sentiment, social metrics, internal comms engagement, and partnership comms outcomes.
- Monitor and analyze communication metrics to measure the effectiveness of communication strategies.
What you will need:
- Bachelor's degree in Communications, Public Relations, or related field.
- Master’s Degree in Marketing or Communications is a plus.
- 10-15 years of experience in corporate communications or public relations, preferably in the FinTech or technology industry.
- Proven track record of developing and executing successful communication strategies.
- Strong leadership and management skills.
- Excellent written and verbal communication skills in both English and Bahasa Indonesia.
- Ability to work well under pressure and manage multiple projects simultaneously.
- Highly experience in conventional media and social media crisis and issue management.
- Knowledge of digital marketing and social media platforms.
- Strong networking and relationship-building skills.
What We Do
BukanDompetBiasa
DANA is a TechFin company that aims to bring in inclusive financial services to empower people for a better living. We aim to be one of the Pillar of Digital Economy in Indonesia by enabling the society to transact seamlessly. As a highly secured and scalable payment service platform to connect everyone based on world class technology, our goal is to provide Indonesia with a trustworthy and convenient mobile payment system to cater the needs of our customers, and sustainable profitable business for our stakeholders.
Join us and together we build Indonesia cashless society









