Location: Los Angeles, California (on-site)
PragerU is the world's leading conservative nonprofit that is focused on changing minds through the creative use of digital media. Taking full advantage of today's technology and social media, we educate millions of Americans and young people about the values that make America great. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 3 years in a row.
We are looking for strong talent with exceptional creative writing and concepting abilities to report to our CMO with a focus on elevating our creative products across the board for content targeted at every from ages 4-104. This is a player/coach type role, where you’ll be doing both hands-on writing and management of staff resources who will help in creating copy.
Duties and Responsibilities:
- Concept, write, and edit high-quality copy for a wide range of internal marketing needs, including website descriptions, mobile app copy, ad campaigns, PR materials, petitions, email journeys, direct mail, video titles and descriptions, social media captions, and fundraising materials.
- Proofread and refine copy created by team members to ensure accuracy, consistency, and alignment with our brand voice and strategy.
- Adapt messaging to seamlessly target both our Kids and general (Grown-Up) audiences while maintaining a cohesive brand voice.
- Create talking points and narrative for external ad partners and influencer campaigns.
- Work on creative concepting for ideas ranging from company social media campaigns to presenter/talent appearances (i.e. how best to leverage their appearance).
Successful Candidates Will Possess:
- 10+ years of experience in copywriting and the creative field, with staff management abilities.
- Extensive understanding of our digital media landscape and conservative-focused content.
- Impeccable writing skills and proof/copyediting skills.
- Passion for social media and good understanding of key trends.
- Able to self-motivate, hold yourself accountable and no ego (every idea doesn’t get picked up).
- Exceptional creative writing skills with a focus on donor-targeted and fundraising content. Our donors span all ages/generations, and our Kids content specifically targets parents of elementary, middle and high school-aged students.
- Your copy flows like a symphony, masterfully changing hearts and minds while connecting deeply with different audiences.
How to Apply: First review our website at www.prageru.com. Read our biannual report here. Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU. Submit a standard online writing test showing your prowess.
What We Do: We promote American values through the creative use of educational videos that reach millions of people online. Serving all ages, our content offers a free alternative to the dominant left-wing ideology in culture, media, and education. Whether you’re searching for a deeper understanding, a new perspective, or a way to get involved, PragerU helps people think and live better. To learn more about PragerU, visit http://prageru.com.
Salary Range: The salary target for this role is $140,000 - $160,000. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package. The final candidate hired may potentially have less or more experience than originally posted as per job description, and if this happens, an updated salary range may be used for final hiring package.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.
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Please note that we constantly have ideas and concepts pitched to us which we appreciate. Most ideas and concepts are not protectable and are freely available for the public and PragerU to use or modify and use. From time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royalty-free and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts. Nothing herein precludes you from using any ideas or concepts presented.
What We Do
PragerU transforms millions of young lives with short videos on the Internet. Watched 5 million times every day, PragerU videos counter left-wing indoctrination by reaching young people with messages of truth, reason, and hope. From intellectual, fact-based 5-Minute Videos and powerful personal storytelling to educational animated shows made just for kids—PragerU helps young people keep or discover pro-American values. 70% of those watching PragerU videos have said that their mind has changed on at least one topic. To date, PragerU has garnered over 8 billion views on its website, mobile app, and social media channels.