Head of Brand - Sweaty Betty

Born in Notting Hill, London in 1998, Sweaty Betty was built on a belief that still challenges culture today: performance and femininity are not opposites. They coexist.
At a time when women were often told to hide their sweat, we saw it differently. We saw sweat for what it is: effort, ambition, resilience and showing up when it counts.
Nearly three decades later, that belief still drives us. We create award-winning activewear and lifestyle products for every way women move through life. We support more girls into sport through the Sweaty Betty Foundation and, we keep pushing for progress in everything we do.
Because standing still has never really been our thing.
This is an exciting opportunity to join us as a Head of Brand. For nearly three decades, we've been challenging the idea that performance and femininity are opposites. Fancy being part of what's next?
Reporting to the VP Marketing, the Head of Brand will lead Sweaty Betty’s global brand marketing function, setting the strategy and delivering the integrated brand agenda across campaigns, social, PR, influencer, partnerships and retail marketing. This is a senior leadership role combining strong creative judgement with commercial accountability, operational discipline and the ability to build a high-performing team.

What You’ll Own:

• Brand strategy and planning: Translate the global brand positioning into an annual and seasonal brand marketing strategy, with clear audience priorities, cultural opportunities, product stories, market plans and measurable objectives.

• Integrated global campaigns: Lead the development of full-funnel, 360° brand campaigns from insight and brief through creative development, production, activation and evaluation. Set the standard for distinctive, entertaining and effective work.

• Cultural relevance and storytelling: Build a consistent, recognisable brand presence across owned, earned and paid touchpoints. Identify credible cultural moments, collaborations, talent and content formats that extend the brand beyond conventional campaign cycles.

• Social and community: Set the organic social strategy and editorial ambition across priority platforms, including Instagram, TikTok, Pinterest and Strava, ensuring strong channel-native storytelling and community engagement.

• PR, communications, influencer and partnerships: Lead earned media, reputation-building, talent and influencer strategy, and brand partnerships, working closely with specialist teams and external agencies to maximise impact and consistency.

• Retail and customer experience: Oversee global retail marketing, connecting brand campaigns, launches, events and local activations to the consumer experience and commercial calendar.

• Product and icon storytelling: Partner with Product, Merchandising and Creative to build fame for Sweaty Betty’s hero products, combining technical performance, style and compelling consumer benefits.

• Global alignment and cross-functional leadership: Work with Creative, Studio, Growth, eCommerce, CRM, Wholesale and regional teams to create joined-up plans, strong execution and appropriate local adaptation. Act as a senior brand decision-maker and strategic partner to the VP Marketing.

• Budget and performance: Partner with brand operations manager and fellow marketing channel leads to manage budgets, agency and partner investment, prioritisation and performance reporting. Establish clear measures of brand health, consideration, engagement, campaign effectiveness and contribution to demand.

• Team leadership and operating rhythm: Lead, coach and develop the brand marketing organisation; establish clear accountability, approvals, planning processes and critical paths that enable high-quality work at pace.

What Success Looks Like

• A coherent global brand plan that brings clarity to priorities, audiences, channels and investment.
• Campaigns and cultural activations that are unmistakably Sweaty Betty and create conversation, consideration and product demand.
• Stronger brand health and commercial impact, with disciplined measurement and learning.
• A high-performing team with clear ownership, stronger collaboration and reliable delivery.
• Global consistency alongside intelligent local market activation.

Who You Are

• Significant senior brand marketing experience in premium consumer, fashion, lifestyle, sport, fitness or activewear, including leading integrated global campaigns.
• Proven experience managing brand leads and specialist teams, agencies, budgets and complex cross-functional programmes.
• Outstanding creative judgement, cultural fluency and the confidence to challenge generic work and champion bold ideas.
• Commercially astute, able to connect brand investment with consumer behaviour, demand and business outcomes.
• A strategic thinker who is equally capable of making decisions, simplifying complexity and delivering at pace.
• An influential communicator and collaborative leader who raises standards, develops talent and creates accountability.
• Genuine interest in women, movement, style and the cultural role of brands.

How You Lead

Think like an owner. Set a clear direction. Protect long-term brand equity while driving near-term results. Bring creative ambition and operational rigour in equal measure. Build a team that can make exceptional work happen.

Wolverine World Wide, Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision to Make. Every Day. Better. Founded in 1883, the Company builds and grows iconic brands including Merrell®, Saucony®, Wolverine®, Sweaty Betty®, Chaco®, Hush Puppies®, Stride Rite®, HYTEST®, and Bates®, along with footwear licenses for Cat® and Harley-Davidson®. Headquartered in Rockford, Michigan, the Company’s products are sold in approximately 170 countries and territories worldwide. For more information, visit www.wolverineworldwide.com.

 

In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.

 

Wolverine Worldwide is a Certified™ Great Place To Work®.

Our DEI Commitment

We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community and world.

We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive.

Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners."

We know we're on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren't up for doing the hard work and breaking the mould, we wouldn't be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies and inclusive, always. Because when we say all, we mean it.