Head of Brand Marketing
About the Role:
The Head of Brand Marketing will play a pivotal role in shaping and executing Ashley Stewart’s brand strategy across all marketing channels. This role is responsible for driving brand awareness, loyalty, and growth while ensuring consistent representation of our brand in alignment with our mission, values, and vision. The ideal candidate combines strategic thinking, creative leadership, and data-driven decision-making to deliver impactful campaigns and elevate the customer experience across digital, social, retail, and emerging channels.
Key Responsibilities
Brand Strategy Development
- Lead the creation and execution of a comprehensive brand strategy to strengthen market position, grow brand awareness, and enhance brand equity across all consumer segments, including direct-to-consumer, marketplaces, and emerging channels.
- Leverage customer insights, market research, and analytics to inform brand decisions and measure success.
Creative Direction & Execution
- Define and manage the brand’s creative vision, ensuring consistency and high-quality execution across advertising campaigns, product packaging, retail environments, social media, digital experiences, and emerging channels.
- Collaborate with creative, product, and content teams to develop compelling brand stories and visuals that resonate with target audiences.
Campaign Management & Optimization
- Oversee the development, execution, and optimization of integrated marketing campaigns to achieve business objectives and strengthen brand presence.
- Plan high-impact launch strategies for seasonal collections, collaborations, and new product lines.
- Implement data-driven testing, analytics, and A/B experiments to continuously improve campaign performance and ROI.
Cross-Functional Collaboration
- Partner closely with product teams, merchandising, retail operations, e-commerce, and CRM to ensure alignment between brand messaging, product offerings, and customer experience across all touchpoints.
- Build and maintain relationships with key media outlets, influencers, and brand ambassadors to amplify brand awareness and authority.
- Present insights and recommendations to executive leadership to influence strategic decisions.
Team Leadership & Development
- Lead, mentor, and develop a high-performing marketing and creative team, fostering collaboration, innovation, and excellence.
- Establish processes and best practices to ensure operational efficiency and consistent delivery of marketing initiatives.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- 6+ years of leadership experience in brand marketing, creative direction, or integrated marketing, preferably in retail, fashion, or direct-to-consumer businesses.
- Proven experience managing multi-channel marketing campaigns, digital and performance marketing, and brand storytelling.
- Strong analytical skills with the ability to translate data, KPIs, and market insights into actionable strategies.
- Exceptional communication, interpersonal, and leadership skills, with experience managing and mentoring teams.
- Ability to thrive in an entrepreneurial, fast-paced, and dynamic environment while managing multiple priorities.
- Proactive, resourceful, and innovative with a strong commitment to industry best practices.
- Thorough understanding of e-commerce, social media, influencer marketing, and the fashion industry.
The range of compensation for this role is $150,000- $165,000. The actual salary will be determined by several factors, including the selected candidate’s specific skills and experience.
This position is based in our Secaucus office 5 days a week.
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- Six or more years of leadership experience in brand marketing, creative direction, or integrated marketing
- Experience in retail, fashion, or direct-to-consumer businesses
- Experience managing multichannel marketing campaigns, digital marketing, and performance marketing
- Experience with brand storytelling
- Strong analytical skills and ability to translate data, KPIs, and market insights into actionable strategies
- Exceptional communication, interpersonal, and leadership skills
- Experience managing and mentoring teams
- Ability to work in an entrepreneurial, fast-paced, and dynamic environment while managing multiple priorities
- Proactive, resourceful, and innovative approach with commitment to industry best practices
- Thorough understanding of e-commerce, social media, influencer marketing, and the fashion industry
- MBA
What We Do
Come be a part of a successful, purpose-led business. Founded in 1991, Ashley Stewart is a leading fashion, multi-media brand serving curvy women around the country. With 81 stores across the United States, a state-of-the-art e-commerce platform and an integrated and explosive social media presence, Ashley Stewart is on the forefront of omni-channel retail. We nurture an exciting, energetic, and diverse organization that invests in its employees, associates and the communities that we serve. We promote innovation, big and small, to make our business thrive and expand and we believe in business as a force for good. Our dynamic business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Based in Secaucus, the first true suburban community outside Manhattan, just five miles from Times Square. Our modern and collaborative styled offices are easily accessible from New York City through company-subsidized shuttle services to and from the Secaucus Junction train station. It's convenient, yet cozy. The best of both worlds. Ashley Stewart is always looking for great customer-focused and diverse talent to improve the lives of our consumers and the communities around us. The Ashley Stewart brand, along with its customers, are influencers and stand for empowerment. Are you ready to join the movement?
.png)
