VP Brand Marketing - Endura

We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.

Design cycling apparel built for movement, endurance and the ride ahead.

At Endura, product has to do more than look good. It has to perform on the bike, support the rider and stand up to the demands of road, gravel, trail, commute and everything in between.

We are searching for an inspiring and visionary Head of Brand Marketing to lead the next chapter in the recent evolution of Endura. As the Head of Brand Marketing, you will shape and execute a bold, disruptive, and strategic global marketing plan that shapes and delivers Endura mission.

You will drive brand relevance, community engagement, and consumer connection through social-first storytelling, influencer and athlete marketing, and best-in-class events and activations. Reporting to the SVP of Endura, this role requires a visionary leader who understands how to embed brands into culture and drive measurable impact.

What you’ll be doing:

• Develop and execute a strategic, disruptive global brand marketing blueprint that fuels awareness, engagement, and commercial success.

• Play a central role in leading and driving the brand’s relevance and execution in new markets.

• Lead the global brand partnerships strategy, securing and managing high-impact collaborations that elevate brand perception and commercial success.

• Develop and oversee the global marketing strategy, ensuring alignment across all regions while allowing for local market adaptation.

• Work collaboratively with regional directors in key markets to ensure seamless execution of brand strategy and marketing initiatives.

• Champion a social-first, digital-first approach to marketing, ensuring campaigns are innovative, shareable, and culturally relevant.

• Build and engage communities that drive brand loyalty, advocacy, and long-term consumer relationships.

• Lead influencer and athlete marketing, identifying, and activating key partners to amplify brand impact and drive authentic advocacy.

• Oversee global events, activations, and experiential marketing, ensuring Endura is at the forefront of cultural moments.

• Partner with creative, PR, and media teams to develop compelling brand storytelling across all global platforms.

• Work closely with the product, design, and innovation teams to ensure Endura continues to lead in high-performance, stylish and distinctive cycling gear.

• Align closely with commercial, digital, and product teams to drive a unified brand strategy and maximise return on investment.

• Monitor and analyse key performance metrics, ensuring a data-driven approach to optimising marketing effectiveness.

• Build, mentor, and lead a high-performing global brand marketing team, fostering a culture of innovation and excellence.

What you’ll bring:

• A proven strategic leader with a track record of driving global brand growth and cultural relevance.

• A marketer who challenges and has expertise in social-first marketing, influencer and athlete partnerships, and community building.

• A visionary brand builder who understands how to integrate storytelling, activations, and digital marketing to deepen consumer connection.

• A commercially savvy leader who balances creativity with data-driven decision-making.

• A strong cross-functional collaborator, aligning marketing with product, commercial, and digital strategies.

• A resilient and energetic leader who thrives in a fast-paced, high-growth environment.

• Likes working in small dynamic teams and brings optimism, drive, and a sense of humour.

Why Endura?

Endura is a cycling brand built around performance, engineering and the simple belief that great kit helps more people enjoy the ride.

Founded and based in Scotland, Endura creates cycling apparel, protection and accessories for all types of riding and all types of riders, from road and gravel to mountain bike, commute and everyday adventure. It is a brand known for practical innovation, durability and product that is designed to work ride after ride.

Joining Endura means becoming part of a team that cares deeply about how product performs on the bike: how it fits, how it moves, how it protects, how it lasts and how it helps riders go further with confidence.

Perks & Benefits

We offer a competitive salary, discretionary bonus, hybrid working, flexible start and finish times, generous holiday allowance, product discounts, sample sales, enhanced family-friendly policies, healthcare support, gym and fitness discounts, cycle to work scheme and electric car scheme.
You can find full details of our benefits and perks on our UK Benefits page.

The Interview Process

We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:

1. Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.

2. Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.

3. Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.