Head of Brand Design

Posted 2 Days Ago
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New York, NY, USA
In-Office
180K-300K Annually
Entry level
Artificial Intelligence • Software
The Role
Lead design across Special’s corporate brand, SpecialOS, and Figure Health. Responsibilities include designing brand and product experiences, understanding field operators, prototyping with traditional and AI-assisted tools, partnering with engineering to ship polished work, building scalable design systems, and shaping external visual identity. The role requires strong brand and product design range, clear cross-functional communication, comfort in ambiguous early-stage environments, and in-person collaboration in New York City.
Summary Generated by Built In

About Special

Special is a new kind of holding company. Our mission is to maximize the efficiency of American taxpayer dollars by transforming its critical industries with AI. We acquire and operate businesses that form the backbone of the American economy and deploy SpecialOS, our proprietary operating system, to make them run more efficiently.

Special is backed by leading investors, including Andreessen Horowitz, Human Capital and former members of the Department of Government Efficiency (DOGE) team. Our team is small, technical, and systems-oriented. Everyone is an individual contributor. We expect strong work ethic and clear communication.

About The Role

You'll be the lead designer across the entire holding company, from Special's own brand surfaces (special.co, marketing materials, announcements), SpecialOS (our operating system that runs our companies), and Figure Health (our first vertical). You'll work directly with founders, engineers, and operators in the field to turn messy operational processes into beautiful experiences.

Design is a top priority at Special. This role is for a designer who wants range: one week you're refining a clinician workflow, the next you're designing a brand system for a new vertical launch.

Responsibilities

  • Design end-to-end experiences across Special's brand, SpecialOS and Figure Health brand surfaces

  • Deeply understand the operators who use our OS every day — including time in the field at our vertical companies

  • Rapidly explore and prototype using both traditional and AI-assisted design tools

  • Partner closely with engineering to ship polished, production-quality experiences

  • Build and maintain the design system that scales across the holding company and every vertical we enter

  • Shape Special's external brand and visual identity as the company grows

Basic Qualifications

  • Have shipped meaningful brand design work and/or product features on web/mobile

  • Care deeply about craft, clarity, and user experience

  • Are comfortable working in fast-moving, ambiguous environments where the org and the product are both being built in real time

  • Are interested in real-world industries — healthcare, services, the physical economy — not just consumer software

  • Embrace new design and engineering workflows, including AI-assisted tooling

  • Communicate clearly and collaborate well across disciplines, including with non-technical operators

Preferred Skills and Experience

  • Front-end development skills; ability to turn your designs into production

  • Strong portfolio demonstrating product thinking, execution, and range across product and brand

  • Experience translating design requirements from non-technical users

  • Familiarity with modern design and prototyping tools, including AI-native ones

  • Brand and visual identity work alongside product design

  • Experience working closely with engineers and founders in early-stage environments

  • Video editing experience

Location

In-person in NYC.

Compensation and Benefits

$180,000–$300,000 USD

Base salary is one part of our total rewards package at Special, which also includes meaningful equity, comprehensive medical, vision, and dental coverage, access to a 401(k), short and long-term disability insurance, life insurance, and additional benefits.

Special is an equal opportunity employer.

Skills Required

  • Meaningful shipped brand design work and/or web or mobile product features
  • Strong attention to craft, clarity, and user experience
  • Comfort working in fast-moving, ambiguous environments
  • Interest in real-world industries such as healthcare, services, and the physical economy
  • Ability to adopt new design and engineering workflows, including AI-assisted tooling
  • Clear communication and effective cross-disciplinary collaboration, including with non-technical operators
  • Front-end development skills and ability to turn designs into production
  • Portfolio demonstrating product thinking, execution, and range across product and brand
  • Experience translating design requirements from non-technical users
  • Familiarity with modern design and prototyping tools, including AI-native tools
  • Brand and visual identity experience alongside product design
  • Experience working closely with engineers and founders in early-stage environments
  • Video editing experience
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The Company
HQ: Miami, FL
5 Employees
Year Founded: 2025

What We Do

Special is an AI-focused holding company that acquires and operates businesses in critical American industries, deploying SpecialOS, its proprietary operating system, to improve their efficiency. SpecialOS combines frontier AI models with proprietary tools to automate manual tasks in critical service businesses. Its first vertical, Figure Health, focuses on the aging population and aims to improve senior-care delivery. Special plans to expand into other industries with complex labor and regulatory dynamics.

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