Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!
At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.
Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
Read our blog to learn more.
About the roleWe are looking for a Head of Campaigns to lead the team responsible for bringing our product, mission, and characters to life through world-class marketing campaigns. As a core member of our Brand Marketing team, you will own our brand strategy and integrated marketing campaigns. You're someone who has experience developing campaigns that marry the cultural zeitgeist with brand values, and is able to translate strategy into creative platforms and campaigns that drive brand love and business impact.
You will...
- Manages the creation of the annual campaign strategy and calendar in the US that drives business impact, brand love, and brand awareness
- Oversee the development and execution of our high-impact marketing campaigns that focus on our product, mission, and characters,
- Lead the development of an insights pipeline that informs our creative work, in partnership with external vendors and internal stakeholders
- Lead all aspects of the full lifecycle of marketing campaigns, from ideation, briefing, and audience segmentation to creative development, multi-channel execution, and post-campaign evaluation
- Own media plan recommendations for brand campaigns and oversee the execution of media buying across TV/OTT, OOH, audio, and social
- Partner closely with our creative teams, business development, and marketing operations to deliver campaigns that are on time and on budget
- Work closely with the head of brand marketing to develop the 3-5 year brand strategy for Duolingo
- Provides coaching, leadership, and support to a campaign director and brand strategist
You have...
- 10+ years of marketing leadership with a proven record of expanding scope and impact in integrated marketing, content marketing, brand strategy, or campaign development.
- Experience leading cross-functional marketing teams and partners
- Experience shifting a brand's strategy over the long term, and a deep understanding of cultural and audience insights
- Bachelor's and/or master's degree in business, marketing, or related field.
- Deep experience in digital, social, influencer marketing with a track record of driving measurable impact.
- Experience at a large brand that's well-known in culture
- Strong understanding of multi-channel retail marketing with particular experience in paid media and experiential marketing
- Ability to clearly articulate a compelling vision and strategy
Exceptional candidates will have...
- Experience working on both in-house teams and in a studio/agency
- Experience working in the technology sector
- An interest in language learning
Please include a link to your portfolio showcasing relevant work samples. A portfolio submission is mandatory for consideration of your candidacy.
We post a multi-level salary range for all of our roles.
This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.
Take a peek at how we care for our employees' holistic well-being with our benefits here.
We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [email protected].
Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.
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Top Skills
What We Do
Duolingo is a language-learning education platform that offers 98 total courses across nearly 40 distinct languages.
Duolingo is the world’s most popular way to learn a language. Our mission is to develop the best education in the world and make it universally available. Some of our products include:
1. Duolingo: The free, fun, and effective way to learn a language!
2. DET (Duolingo English Test): A modern language proficiency tool designed for today's international students and institutions. It offers an English proficiency score, video interview, and writing sample in an accessible, efficient, and secure testing experience.
3. Duolingo Math: An app that can make math be fun. For everyone. Students can focus on elementary math, which covers classroom topics, or adults can focus on brain training, which strengthens mental math skills and covers more advanced topics.
4. Duolingo ABC: An educational learning app that offers immersive lessons to teach preschool to second grade kids reading fundamentals.
Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. The app has been awarded Apple's iPhone App of the Year and Android's Best of the Best.
Learning a new language used to be expensive; we believe it should be free. Over 1.2 billion people are learning a second language and most of them are learning English to improve their lives.
Learning a new language is hard; we believe it can be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated.
With over 500 million learners we have unprecedented data insights on how people learn. Our teams of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve our effectiveness. We’re building a future in which the highest-quality education is accessible to all.
Duolingo has been named:
2022 Fast Company’s Best Workplaces for Innovators
2022 Fast Company 10 Most Innovative Education Company
2021 Forbes Best Startup Employers
2020, 2018, 2017, 2013 Most Innovative Company by Fast Company
2020 Best Machine Learning Startups for by Glassdoor
2018 Inc. Best Places to Work
2018 Entrepreneur Top Company Culture List
University Program Awards:
2022 Handshake Early Talent Award
2022 Untapped Top Internship Programs
2022 OneReq Internship Program Trailblazer Award
Why Work With Us
Our global team works together to make language learning fun, free, and effective for anyone who wants to learn, wherever they are. Best of all, you get to work alongside Duo (literally)!
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