Head Of Brand And Content GM Europe

Description
The Head Of Brand And Content will work to build a strategy to create a lasting impression among consumers and improve product sales and market share through improved brand loyalty and brand perception. They may assist with the development and implementation of the marketing strategy as it aligns with company objectives.
Lead the development of our brand(s) and their nameplates to drive value to our business including the following:

• A strategy for the brand(s), ensuring it's implemented through key marketing initiatives
• Work closely with Customer Insights and the agencies to define target market definition, positioning, and key messages
• Establish co-branding / partnerships that resonates at scale
• Collaborate cross-functionally to develop and execute key launch initiatives. (product launches, city center openings, new countries openings)
• Work closely with global HQ in the USA
• Develop a compelling consumer messaging strategy (CRM, handraiser engagement, etc.) which utilizes appropriate media tactics
• Lead the creative process to drive content impact on all channels including Social Media
• Manage a set of creatives agency to steer the best of it
• Build up a strong influencers plan by countries
• Develop annual marketing plan and budget recommendation
• Work closely with the Product Team to ensure appropriate vehicle content (packages, technology, features, interior, etc.)
• Create content for the websites

Additional Description
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
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Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
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