Head of AI & Automation

MAËLYS is one of the fastest-growing global body care brands, built on a proprietary e-commerce platform, deep consumer insights, and a relentless focus on performance. Millions of women worldwide use our products, and we are on a mission to become one of the most influential body care brands globally.

We operate at extreme velocity, with high standards and an obsession with results. We believe in challenging conventional thinking, making data-driven decisions, and moving quickly from idea to execution.

We are looking for a Head of AI & Automation to build and lead MAËLYS' AI transformation journey, serving as a rare opportunity for a highly strategic and deeply hands-on builder who thrives at the intersection of business, technology, and execution. In this role, you will have the ultimate playground to shape how our entire company operates, influence every major function, and create a lasting competitive advantage for one of the fastest-growing brands in the world. Initially operating as an individual contributor partnering closely with the CEO and the Management Team, you will care far more about real business impact than technical vanity, holding a proven track record of turning abstract ideas into deployed, production-grade pipelines that deliver measurable commercial value. Over time, you will transition to build and lead a small, high-performing team as AI becomes an increasingly critical capability across our global e-commerce and retail operations.

To thrive in our high-velocity environment, you must think like an owner, not a consultant, and be equally comfortable discussing macro business strategy with executives or writing code to solve a messy problem yourself. You are someone who embraces ambiguity, enjoys building from scratch, and is completely obsessed with execution—bringing a "knife between your teeth" hunger to proactively smash operational bottlenecks. You possess the high emotional intelligence and empathy required to collaborate with non-technical stakeholders and build trust, yet you maintain the thick skin, resilience, and great sense of humor needed to handle direct communication and rapid structural pivots. Most importantly, you maintain an uncompromising commitment to quality and process improvement, ensuring that every automation or workflow you deploy actively drives our core business metrics forward without requiring hand-holding or constant reminders.

Your life at MAËLYS will look like…

• Define and lead the company's AI strategy and execution roadmap.

• Identify the highest-impact opportunities for AI across all business functions.

• Prioritize initiatives based on measurable business value, speed of implementation, and scalability.

• Design, build, deploy, and continuously improve AI-powered workflows, tools, automations, and agents.

• Translate business challenges into practical AI solutions that improve performance, efficiency, and decision-making.

• Develop production-ready applications and workflows using modern AI technologies, APIs, agents, and automation frameworks.

• Drive adoption and behavioral change across teams.

• Partner directly with business leaders to identify opportunities and implement solutions.

• Evaluate emerging technologies, models, vendors, and platforms.

* Establish governance, standards, architecture, and best practices for AI development.

• Define and track success metrics for every AI initiative, ensuring measurable impact on growth, productivity, speed, efficiency, or cost.

You will thrive in this role if you have…

 • Strong technical foundation in Computer Science, Software Engineering, Data Science, or a related field.

• 5+ years of experience building technology, data, AI, automation, or software solutions in high-performance environments.

• Proven experience identifying business opportunities and translating them into deployed AI products, agents, automations, or workflows that drive measurable business impact.

• Hands-on experience working with modern generative AI technologies, LLMs, agent frameworks, APIs, embeddings, automation platforms, and production deployments.

• Strong proficiency in Python, SQL, APIs, and data-driven application development.

• Deep understanding of business operations, growth metrics, performance marketing, and operational KPIs.

• Ability to operate effectively with both technical and non-technical stakeholders.

• Exceptional problem-solving and execution skills.

• Full professional fluency in Hebrew and English.

Strong Advantages:

• Alumni of Unit 8200 or other elite IDF technological units.

• Experience building AI products, internal platforms, or automation systems at scale.

• Experience in high-growth startups, technology companies, consulting firms, or founder-led environments.

• Experience leading cross-functional transformation initiatives.

• Experience hiring and managing technical teams.