Are you ready to drive innovative affiliate marketing strategies and lead a dynamic team? As the Head of Affiliates for Kape Brands, overseeing ExpressVPN, CyberGhost, and Private Internet Access (PIA), you will spearhead our affiliate marketing efforts, shaping the way we connect with our audience and achieve our business objectives. If you’re passionate about creating impactful affiliate marketing plans and love the thrill of seeing your ideas come to life, join us in our journey to revolutionize the tech industry.
Who you are
You’re a visionary leader with a knack for strategic affiliate marketing and a passion for technology. Your expertise in digital marketing and strong analytical skills enable you to identify and address market opportunities effectively. With your excellent communication and leadership abilities, you can inspire a team and drive collaborative efforts toward common goals. Your hands-on approach and commitment to resource efficiency make you adept at executing impactful affiliate campaigns within constraints.
What you’ll do
As the Head of Affiliates, your responsibilities will include:
- Develop and execute comprehensive affiliate marketing plans that align with Kape Brands’ business objectives for ExpressVPN, CyberGhost, and PIA.
- Identify and recruit new affiliates, building strong relationships to drive high-quality traffic and conversions.
- Scale existing affiliate partnerships by optimizing campaigns and strategies to achieve target CPA.
- Conduct thorough analysis to identify and define target audience segments, focusing on the most effective channels for affiliate marketing.
- Manage Affiliate networks with the finance team to ensure alignment with business goals.
- Lead forecast planning, providing insightful analysis on deviations, and overseeing forecast reports.
- Coordinate with marketing leaders across geos to ensure unified and effective affiliate marketing activations.
- Foster a cohesive understanding of Kape Brands’ goals and strategies within the affiliate marketing organization.
- Establish a link between the affiliate marketing strategy and the broader marketing roadmap.
- Take a hands-on approach in executing affiliate campaigns, optimizing resource use for maximum efficiency and effectiveness.
- Embrace experimentation and innovation in affiliate marketing tactics, testing new ideas for improved outcomes.
- Build and utilize a feedback loop for continuous iteration and improvement of affiliate strategies based on performance insights.
What you’ll bring
- Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
- Proven experience in affiliate marketing, preferably within the tech, Customer SaaS or VPN industry.
- Strong proficiency in digital marketing tools and analytics platforms.
- Excellent communication and leadership skills.
- Demonstrated success in developing and executing affiliate strategies that drive measurable results.
- Nice to have: Understanding of VPN technology and networking solutions.
How you’ll succeed
Your success will be measured by:
- Achieving aggressive targets and driving revenue generation through affiliate channels.
- Effectively managing conversion rates and affiliate marketing effectiveness metrics.
- Evaluating and optimizing Customer Acquisition Cost (CAC) through affiliate channels.
How we’ll support you
We believe in fostering an environment that empowers decision-making at all levels.
- We prioritize treating every team member with respect and promote open and constructive feedback, ensuring a culture of trust and transparency.
- We encourage learning through experimentation and provide a safe space for everyone to learn from their experiences.
- Our managers are dedicated to facilitating career growth and creating an environment that attracts and supports talented individuals.
Join us at Kape Brands and help us shape the future of VPN technology through innovative affiliate marketing strategies!
Health and happiness go hand in hand, and we make every effort to support our team members in all facets of their lives—both inside and outside the office. Learn more about our employee benefits by visiting our careers page.
Before you apply
- At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid-career or above.
- Please upload your resume as a PDF and do not include any salary or compensation information in it.
ExpressVPN is one of the world’s leading providers of online privacy and security services for consumers. Started in 2009, we’ve grown to have millions of active paying customers, a team of more than 700 people worldwide, and a brand recognized by hundreds of millions of people in 18 languages and more than a hundred countries. We see huge growth in our industry, and are gaining market share through strong execution.
Please note that all offers are subject to reference checks from one or more of your former managers/colleagues. For your current manager, we understand that every company has distinct HR practices, and will only speak with them at a mutually agreed-upon time that works for you.
What We Do
The leading VPN company. Building a safer, better digital world.
