At its core, On Me is an affiliate business. We operate in the gifting and gift card space — one of the largest and most underdigitized sectors in consumer commerce — but everything downstream runs on affiliate. Every brand on our platform is an affiliate relationship. Every dollar of revenue flows through the affiliate model. The gifting product is how consumers engage; affiliate partnerships are the engine that powers it.
We've hit 90x YoY volume growth and we need a world-class affiliate operator to own the brand network, drive 360 reporting that keeps partners sticky, and close deals at volume. This is a pure affiliate partnerships role — senior in scope, with a direct line to the CEO.
What You'll Work OnMandate 1 — Own the Affiliate Brand Network (Primary Focus)Your core job is building and owning On Me's affiliate partner network:
Identify, prospect, and activate affiliate partnerships with consumer brands across fashion, fitness, wellness, gaming, outdoor, beauty, dining, and more — across CJ, Impact, Rakuten, Awin, and direct
Run high-touch outreach at scale — building a deep pipeline of affiliate partners who belong on the On Me marketplace
Become the face of On Me in the affiliate ecosystem: own Affiliate Summit, industry events, publisher events; turn first conversations into live affiliate programs
Bring (and expand) a deep Rolodex of affiliate managers, brand decision-makers, and network contacts
Own the 360 reporting process end-to-end — showing affiliate partners the full performance picture of what On Me drives for them
Build the data stories, decks, and case studies that make the affiliate pitch undeniable and keep partners expanding their programs
Create a repeatable feedback loop between affiliate partners and our product team — surfacing what brands need from our reporting stack and what moves them from pilot to full program
Own the conversation with brands and affiliate managers about what On Me is and why they should activate with us
Articulate the model clearly: On Me is a gifting marketplace — brands plug in via affiliate, earn on every gift redemption, and reach a highly engaged gifting audience across 72+ interest categories
Be fluent in how affiliate programs work end-to-end — tracking, commissions, network integrations, S2S, and how to get a brand live fast — and credible enough that affiliate teams trust you immediately
Negotiate and structure contracts: revenue shares, exclusive pricing, co-marketing commitments, data-sharing agreements, and performance-based terms
Drive deal velocity and own the close — your success is measured in partnerships signed and dollars driven, not decks delivered
Develop co-marketing and activation campaigns that drive mutual growth after the signature
Start as a hands-on operator closing deals yourself, then build the playbook, processes, and tiers that scale the function
You'll report directly to the CEO and will be on a clear leadership track — with a path toward leadership as you grow the function and the team around you
4+ years in strategic partnerships, business development, affiliate/publisher development, or sales — ideally touching the gift card, payments, fintech, rewards, or affiliate ecosystem
Deep relationships and networking instincts — you know how to open doors with consumer brands and you build trust fast
Affiliate fluency — you understand affiliate/performance marketing and how to bring a new model to it (experience with CJ, Impact, Rakuten, or similar a strong plus)
Technically savvy — you can speak to APIs, payments rails, data, and reporting with confidence
Contract negotiation expertise — you've structured revenue shares, exclusivity, and performance-based deals
Vision seller — you can take an early-stage story and make brands believe in the future
Founder mindset — scrappy, driven, resourceful; you build processes from scratch and thrive in ambiguity
Leadership-track — you can do the job yourself today and grow into leading a team
Located in SF or willing to travel regularly; this role is relationship-driven and benefits from in-person
Experience in affiliate/performance marketing or publisher development at a network or agency
Familiarity with card-linked offers (CLO), Mastercard/Visa rails, and open-loop/closed-loop programs
Experience selling into or partnering with consumer brands at scale
Experience building a partnerships team from zero
Base salary: $100K–$150K depending on experience
On-target earnings (OTE): $165K–$180K (base + performance commission)
Equity: 0.20%–0.50% of On Me depending on experience — vesting over 4 years with a 1-year cliff
A fast-moving, founder-led team with a track record of building great products (ex-Google, Apple, Stripe)
A beautiful office in San Francisco's FiDi (plus Downtown NYC), with 3 in-person days each week
Paid gym access in SF, full health benefits, and unlimited PTO (that people actually use)
The chance to own the affiliate engine at a breakout consumer startup backed by NFX, Lerer Hippeau, Focal, and Mastercard
You'll join a small, elite team of builders from Google, Apple, Stripe, Square, and Capital One who move fast and care deeply about product quality:
Darragh Meaney, CEO — ex-Google (Ads & YouTube)
Sitar Harel, CTO — ex-Google (Maps & Photos), Cornell
Daniel Li, Founding Engineer — 5+ years at Apple, Cornell App Dev
Neil Shankar, Founding Designer — ex-Google, ex-Block (Square), UC Berkeley
Anya Hargil, Senior Software Engineer — ex-Stripe (card network integrations), Princeton CS
Thais Terrien, Head of Customer Operations — ex-Capital One engineer, startup founder (Doce)
Cody Worrell, Growth Partnerships Lead — ex-Bilt Rewards, ex-Barkbus, 0→1 partnerships operator
Kaity Hammerstein, Brand Designer — ex-Square, ex-Dribbble, UC Cincinnati DAAP
We combine big-tech craft with startup speed — and we're just getting started.
About On MeGifting is hard in the modern age. Gift cards are everywhere, but they're often impersonal, cumbersome, and stuck in the past. At On Me, we're on a mission to change that. With $8M raised — including a $6M seed round led by NFX (Pete Flint), with participation from Lerer Hippeau and Focal — we're bringing a fresh approach to the $2.3 trillion global gift card market. Our product lets you create personalized digital gifts across 72+ interest categories, redeemable across multiple brands and easily added to Apple Pay or Google Wallet.
Since our launch, we've been featured in TechCrunch, Fortune, Axios, Pymnts.com, and The Wall Street Journal. We've hit a hockey-stick growth curve, and we need a partnerships leader to help us scale.
On Me runs on affiliate. This is the role that owns that engine.
On Me is where real gifts meet real people.
Skills Required
- 4+ years of experience in strategic partnerships, business development, affiliate or publisher development, or sales
- Deep relationships with consumer brands, affiliate managers, brand decision-makers, or network contacts
- Strong understanding of affiliate and performance marketing
- Technical fluency with APIs, payments rails, data, and reporting
- Experience structuring and negotiating revenue shares, exclusivity, and performance-based contracts
- Ability to sell an early-stage company vision to prospective partners
- Founder mindset; scrappy, driven, resourceful, and comfortable with ambiguity
- Ability to execute partnerships independently and grow into team leadership
- Located in San Francisco or willing to travel regularly
- Affiliate or performance marketing or publisher development experience at a network or agency
- Familiarity with card-linked offers, Mastercard/Visa rails, and open-loop or closed-loop programs
- Experience selling to or partnering with consumer brands at scale
- Experience building a partnerships team from zero
What We Do
On Me is a gifting platform that lets people send personalized, digital gift cards that can be easily redeemed and added to a mobile wallet for shopping in-store and online. Each themed gift card can be used at any of the top stores and brands, and multiple gift cards can combine into a single card balance. We want to change the future of gifting by reducing the billions of dollars of wasted gifts and gift card funds.
Why Work With Us
The gifting industry is mostly comprised of a few very large and very profitable companies. We want to disrupt this status quo by putting our users and employees first, instead of intentionally making our products difficult to use. At On Me, we know that the health and success of a company is the health and success of its employees.
