Head of Acquisition

As a senior leader, you will set the vision and direction for how we drive full-funnel growth across paid, owned, and earned channels — from attention → consideration → application → payback. Beyond optimizing performance, you’ll expand the pool of in-market prospects, strengthen association with our category entry points, and deliver efficient, scalable growth across both web and app.

In this role, you are not a conventional marketer — you are razor-sharp, resourceful, and obsessed with results. You thrive in ambiguity, move with urgency, and turn noise into signal. You own the acquisition engine end-to-end: testing, scaling, and innovating across channels while pushing creative boundaries to unlock smarter targeting and stronger performance. You work seamlessly across product, brand, performance, partnerships, and risk — balancing short-term acquisition efficiency with long-term business value.

Your main responsibilities will be:

• Design and lead a unified full-funnel growth strategy to expand qualified reach, build mental availability, and deliver paying customers at target CAC/payback.
• Oversee media planning (Search, OLV, CTV/OTT, audio, display), setting clear hypotheses, incrementality goals, and attention/recall targets by market.
• Integrate upper-funnel measurement (brand/search lift, geo tests, MMM) with MTA and financial guardrails (ROAS, CAC, payback).
• Own acquisition portfolio allocation and forecasting, balancing short- vs. long-term returns, monitoring weekly applications, and modeling cost/payback scenarios.
• Build scalable growth loops (referrals, partnerships, tools, influencers) and launch an affiliate program with quality-based economics.
• Lead a cross-functional team across marketing, product, and analytics, driving a test-and-learn culture with regular insights and strategy updates.

• Master’s degree in Economics, Mathematics, Data Science, Marketing, or equivalent experience; MBA preferred.
• 10+ years in acquisition, digital marketing, or product growth, including 3+ years in senior leadership; financial services experience strongly preferred.
• Proven track record in performance marketing, SEO, affiliate partnerships, and app growth, with deep knowledge of acquisition tools and KPIs.
• Expertise in integrating upper-funnel video with performance (media planning, creative testing, attention/recall → down-funnel outcomes).
• Strong analytical and financial modeling skills; hands-on with MMM, geo-tests, brand-lift, forecasting, and payback guardrails.
• Demonstrated success in building and leading high-performing cross-functional teams and partnering with product to optimize acquisition flows.

• Contribute to Bondora’s ambitious goal of reaching 1BN in revenue by the end of 2026. Your skills and efforts will directly impact our growth trajectory and shape the future of our company.
• Our employees deserve the best. We recognize our people with a competitive salary and a generous benefits package (daily lunch in the office, monthly massage, five weeks of vacation, private healthcare compensation, hobby grant, mental healthcare support, share options, and more!)
• We provide an environment that encourages your personal and professional growth. As we constantly evolve and innovate, you’ll have endless opportunities (and budget) to expand your skills and skyrocket your career.

If you have the guts, ideas, and a team vision, apply now! 

Our hiring process: 

• Meet Kerli, our Talent Acquisition Partner: Your first interview with Kerli will give you the chance to share your experiences and aspirations. 
• Assessments: Complete our personality and logic assessments to showcase your strengths. 
• Engage with Mario, our CMO: Impress our Chief Marketing Officer with your passion and insights. 
• Put your skills to the test: Tackle a case study that highlights your strategic thinking, and leadership in managing acquisition channels.
• Meet with the key stakeholders in the team.
• The celebration begins: If the stars align, receive an offer to join the Bondora team!