The Role
Serve as regional Guitar Product Specialist supporting sales and marketing: run in-store and online trainings and demos, represent brands at events, support retailers and OEMs, conduct merchandising and market research, identify artist/influencer partnerships, and monitor brand performance to drive category growth.
Summary Generated by Built In
D’Addario & Company is the largest manufacturer and distributor of musical instrument accessories in the world. As a US based manufacturing company, we pride ourselves on high automation machinery and innovative technology, as well as our commitment to environmentally sustainable practices. D'Addario Europe Limited, established in 2017, manages the European sales and marketing for prestigious brands such as D’Addario Fretted, D’Addario Orchestral, D’Addario Woodwinds, Promark Drumsticks, Evans Drumheads, and Puresound Snare Wires.
The D’Addario Europe Limited marketing team based in Frankfurt am Main, Germany, being responsible for Western, Central & Eastern Europe, is seeking a driven, curious, and passionate guitar player to serve as a Guitar+ Product Specialist (m/w/d) for the brand.
The Guitar+ Product Specialist helps strengthen the visibility and reputation of D’Addario among both retailers and consumers. Working closely with the sales team, this role contributes directly to the growth of our Guitar+ category. You will run training sessions, meet and support retailers, players and artists, gather market insights, and represent the brand at various events across the region. You will report directly to the European Product Specialist Manager to ensure alignment with our strategic goals.
Tasks
* Deliver in-store and online product training, demos and sampling sessions to support the sales team and our retail partners
* Represent our brands at trade shows, conferences, community events and other gatherings
* Evaluate in-store merchandising, identify gaps, improve displays and support key dealers in promoting our products
* Identify new artists, educators, influencers and institutions with strong potential for collaborations and partnerships
* Monitor brand performance and work with sales and marketing to identify opportunities for growth
* Support OEM activities by identifying targets and maintaining relationships, product usage details, quantities and contacts
* Conduct market and competitor research such as pricing studies, share analysis or gap assessments to support strategic planning
Requirements
* A genuine passion for the guitar world, its products, the community and making music
* Strong playing ability and confidence in demonstrating instruments and accessories
* Excellent communication skills with the ability to engage audiences of any size
* Organised, reliable and detail-oriented, with a structured and methodical approach
* Practical mindset with a proactive, results-driven attitude
* Ability to evaluate the impact and ROI of outreach and marketing activities
* Comfortable travelling frequently (around 50% of the time)
* Solid knowledge of Microsoft Office (Excel, Word, PowerPoint) and business reporting tools
* Team-oriented, able to juggle several projects and deadlines while keeping a clear overview
Benefits
Contract Type: Permanent contract, 40 hours a week
Job Location: Frankfurt am Main, Germany
Compensation: €40.000 - €42.000 + bonus based on personal goals, sales targets
Experience: Minimum 2-3 year (preferred)
License/Certification: Driving License required
Languages: Native or fluent in German, very good level of English (B2). A third language would be appreciated in the operating region Western, Central & Eastern Europe
The D’Addario Europe Limited marketing team based in Frankfurt am Main, Germany, being responsible for Western, Central & Eastern Europe, is seeking a driven, curious, and passionate guitar player to serve as a Guitar+ Product Specialist (m/w/d) for the brand.
The Guitar+ Product Specialist helps strengthen the visibility and reputation of D’Addario among both retailers and consumers. Working closely with the sales team, this role contributes directly to the growth of our Guitar+ category. You will run training sessions, meet and support retailers, players and artists, gather market insights, and represent the brand at various events across the region. You will report directly to the European Product Specialist Manager to ensure alignment with our strategic goals.
Tasks
* Deliver in-store and online product training, demos and sampling sessions to support the sales team and our retail partners
* Represent our brands at trade shows, conferences, community events and other gatherings
* Evaluate in-store merchandising, identify gaps, improve displays and support key dealers in promoting our products
* Identify new artists, educators, influencers and institutions with strong potential for collaborations and partnerships
* Monitor brand performance and work with sales and marketing to identify opportunities for growth
* Support OEM activities by identifying targets and maintaining relationships, product usage details, quantities and contacts
* Conduct market and competitor research such as pricing studies, share analysis or gap assessments to support strategic planning
Requirements
* A genuine passion for the guitar world, its products, the community and making music
* Strong playing ability and confidence in demonstrating instruments and accessories
* Excellent communication skills with the ability to engage audiences of any size
* Organised, reliable and detail-oriented, with a structured and methodical approach
* Practical mindset with a proactive, results-driven attitude
* Ability to evaluate the impact and ROI of outreach and marketing activities
* Comfortable travelling frequently (around 50% of the time)
* Solid knowledge of Microsoft Office (Excel, Word, PowerPoint) and business reporting tools
* Team-oriented, able to juggle several projects and deadlines while keeping a clear overview
Benefits
Contract Type: Permanent contract, 40 hours a week
Job Location: Frankfurt am Main, Germany
Compensation: €40.000 - €42.000 + bonus based on personal goals, sales targets
Experience: Minimum 2-3 year (preferred)
License/Certification: Driving License required
Languages: Native or fluent in German, very good level of English (B2). A third language would be appreciated in the operating region Western, Central & Eastern Europe
Skills Required
- A genuine passion for the guitar world and making music
- Strong playing ability and confidence in demonstrating instruments and accessories
- Excellent communication skills with ability to engage audiences of any size
- Organised, reliable and detail-oriented with a structured, methodical approach
- Practical, proactive, results-driven mindset
- Ability to evaluate the impact and ROI of outreach and marketing activities
- Comfortable travelling frequently (around 50% of the time)
- Solid knowledge of Microsoft Office (Excel, Word, PowerPoint) and business reporting tools
- Team-oriented, able to manage multiple projects and deadlines
- Driving license
- Native or fluent German
- Very good level of English (B2)
- Third language in the operating region (appreciated)
- Minimum 2-3 years experience (preferred)
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The Company
What We Do
D'Addario is a family-owned American multinational company and the world's largest manufacturer of musical instrument accessories. They design, produce, and market a wide range of products, including strings for fretted and bowed instruments, drumheads, drumsticks, reeds, and mouthpieces, serving musicians worldwide with a commitment to sustainability and innovation.
