GTM Strategy Lead

Join the GTM Revolution at SalesCaptain — Where B2B Growth Happens

Since our beginnings in 2021, SalesCaptain has grown into a global force, working with fast-growing B2B brands, YC & Techstars startups, and Series B&C companies, helping them go to market using a predictable process.

We are currently looking for a results-driven GTM Strategy Lead to manage the outbound strategy, and communications with our international clients. This is a full-time, remote position (working EU hours).

• Manage the strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients.
• Lead, train, and mentor a team of Campaign Managers, helping them improve their campaign strategy, messaging, workflow execution, client communication, and performance analysis.
• Create and review messaging for outbound campaigns using AI, audience research, ICP analysis, and campaign performance insights.
• Build and improve prospecting and list-building workflows by combining multiple data sources to help our Lead Generation team create high-intent prospect lists.
• Leverage Clay for data scraping, AI, enrichment, and campaign orchestration to increase the ROI of GTM campaigns.
  Optional, but strongly preferred.
• Evaluate campaign performance, identify bottlenecks, and recommend optimizations to help achieve campaign KPIs and improve lead quality and quantity.
• Identify, evaluate, and test new campaign angles, niches, ICPs, and outreach strategies to increase positive replies.
• Support Campaign Managers in preparing client updates, reports, and strategic recommendations that clearly showcase progress and results.
• Communicate directly with clients when needed, especially for strategic discussions, performance reviews, escalations, and campaign planning.
• Create internal processes, best practices, training materials, and quality standards to help the Campaign Management team scale effectively.

• At least 4+ years of relevant experience in Performance/B2B Marketing, GTM, or Outbound.
• Previous experience managing, training, mentoring, or supporting junior/mid-level Campaign Managers, SDRs, Lead Generation Specialists, or outbound teams.
• Experience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, HubSpot, and the latest AI Sales/GTM tools.
• Proven ability to write, review, and optimize high-performing cold emails and LinkedIn outreach messages.
• Strong ability to build and improve workflows using multiple data sources, such as Google Maps, Apify, Serper, LinkedIn Sales Navigator, enrichment tools, scraping tools, and AI tools.
• Strong understanding of data scraping, enrichment, outbound campaign logic, lead scoring, segmentation, and campaign orchestration.
• Well-versed in prompt engineering, AI models, and AI-assisted GTM workflows.
• Tech-savvy and a quick learner of new technologies and software. New tools appear every day, and we need you to stay on top of the market.
• Experience in Tech, SaaS, software, B2B services, or high-growth start-up environments.
• Strong communication skills, with the ability to guide clients, support team members, explain campaign results, and turn data into clear strategic recommendations.
• Open to experienced Sales Executives, Campaign Managers, GTM Specialists, or Outbound Strategists with relevant leadership or mentoring experience.

We hope that you’re excited by all the possibilities that come with working at SalesCaptain!

In addition to our unique structure that lets you own your work and choose where to focus, we also offer these fun perks and benefits:

• Ability to work remotely (no more commutes!)
• Collaborative, friendly, and passionate team
• Paid vacation, days off, and sick leaves
• Exciting team-building activities
• Free books and Kindles to help you become a better marketer and person
• Specialized training programs to become a Clay Expert and build your personal brand