GTM Opportunity

Reposted 3 Days Ago
Be an Early Applicant
San Francisco, CA, USA
Hybrid
Mid level
Artificial Intelligence • Mobile • Software • Generative AI
The Role
Lead go-to-market efforts for a consumer, creator-focused product by building community, creator programs, lifecycle and content strategies, partnerships, and word-of-mouth growth. Propose and execute creative GTM initiatives, demonstrate prior shipped work, and build delightful, organic user experiences rather than paid growth hacks.
Summary Generated by Built In

Wabi is the first personal software platform — a place where anyone can create, share, and remix AI-powered mini-apps just by describing what they want. We think of it as the YouTube of apps, and we're building it so that software gets made by all of us, for all of us. We're a small team in San Francisco, backed by a16z and a long list of builders we admire.

We don't have a single named GTM role open at the moment, but go-to-market is one of the areas where the right person changes our trajectory. We're interested in people who can grow a consumer product through the things we actually believe in — community, creators, word of mouth, and genuinely delightful experiences — rather than ads or growth hacks. That might mean growth, lifecycle, community, content, partnerships, or some shape you'd invent for yourself.

If you've helped a consumer or creator product find its audience and you're excited about personal software, tell us what you'd want to build here and point us to something you've shipped. We read every note.

Skills Required

  • Proven experience growing consumer or creator products
  • Portfolio or links to shipped products, features, or campaigns
  • Experience with community, creator programs, content, lifecycle, or partnerships-driven growth
  • Ability to define and own GTM strategy and execute cross-functional initiatives
  • Passion for personal software, creators, and building delightful consumer experiences
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The Company
23 Employees
Year Founded: 2025

What We Do

Wabi is an AI-native personal software platform that allows users to create, discover, remix, and share mobile mini-apps using natural-language prompts without writing code. Founded by Eugenia Kuyda, the company aims to democratize software creation, transforming it into a mode of creative expression where personalized, AI-powered tools can be easily built and distributed within a social community.

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