GTM Intelligence Lead

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2 Locations
Remote or Hybrid
9K-9K
Entry level
Information Technology • Professional Services • Automation • Manufacturing
The Role
Develops an integrated go-to-market view by consolidating account, pipeline, portfolio, and market intelligence. Researches customers, competitors, markets, and industry trends; identifies growth opportunities and portfolio gaps; and delivers insights to Sales and Management. Establishes data processes, reporting, standards, and tools that improve information quality and GTM planning. Explores automation and AI to strengthen research, analysis, and decision-making.
Summary Generated by Built In

ROLE PURPOSE
The GTM Intelligence Lead supports the business by developing an integrated view of key accounts, markets and the portfolio across the business.
The role will initially focus on consolidating and improving account, pipeline and market intelligence, creating the foundation for stronger GTM visibility and decision-making. Over time, it will expand into deeper GTM insights, growth identification, decision support and strategic planning.
The role will provide the research, analysis and tools that help Sales and Management understand the market, assess commercial potential, make informed decisions and plan GTM activities more effectively.

Key Responsibilities

1. Build the Integrated GTM View

  • Map how account, pipeline and growth information is currently managed across the business.
  • Consolidate relevant CRM, account, pipeline and portfolio data into a clear integrated view.
  • Establish common definitions and identify gaps, overlaps and areas for standardisation.
  • Develop and maintain a singular customer view to improve visibility of customer relationships and portfolio whitespace.
  • Maintain accurate and up-to-date GTM information to support planning and decision making.
2. Conduct GTM Research and Analysis
  • Research priority accounts, customers, markets, competitors and industry developments.
  • Analyse account and portfolio information to identify gaps, patterns, whitespace and growth areas.
  • Bring together information from different sources to build a clearer view of the customer base and market.
  • Provide relevant account, market and portfolio intelligence to Sales and Management.
  • Summarise research and analysis into clear findings on accounts, markets and portfolio potential.

3. Provide GTM Insights and Planning Support
  • Analyse trends across accounts, sectors, regions and deal types.
  • Identify areas where greater collaboration or portfolio alignment may be relevant.
  • Prepare insights and recommendations to support GTM planning and prioritisation.
  • Contribute research and insights to longer-term GTM planning and strategy.
 
4. Build GTM Information Processes and Reporting
  • Establish practical processes and standards for collecting, structuring and maintaining GTM information.
  • Improve data quality, consistency and accessibility across the integrated GTM view.
  • Develop reporting from the integrated GTM view to provide Sales and Management with relevant information.
  • Explore where automation and AI can improve research, data quality and analysis.
  • Build a reliable and repeatable GTM information foundation for planning and decision-making.


Skills, Knowledge & Expertise
1. Commercial and Analytical Judgement
  • Good understanding of customers, accounts, markets and sales pipelines.
  • Able to bring together information from different sources and identify useful patterns, gaps and insights.
  • Strong analytical and digital skills, with experience using CRM systems, reports, dashboards, automation, AI tools or similar platforms to structure data, generate insights and improve ways of working.
  • Comfortable working with incomplete or inconsistent information. 
  • Able to turn data and research into clear and practical recommendations.
 
2. Stakeholder Leadership and Influence
  • Comfortable working with different teams, functions, markets and seniority levels.
  • Able to build relationships and work with people who have different priorities.
  • Strong communication and facilitation skills.
  • Able to explain complex information clearly and simply.
  • Able to influence and support decisions without direct authority.
3. Delivery and Ownership
  • Strong planning, coordination and problem-solving skills.
  • Proactive, organised and able to work independently.
  • Comfortable creating new processes, tools and working practices where none currently exist.
  • Detail-oriented and able to maintain high standards of data and information quality.
  • Focused on producing useful research, insights and tools that help the business make better decisions.


About
Global Leaders in Customer Experience Automation With a culture rooted in innovation, each day Glory’s people are transforming our customer’s businesses. Our automation solutions empower retailers, restaurants and financial institutions to save time, money, and deliver unrivalled customer experiences. Publicly listed and proudly international, Glory has been a trusted name for over 100 years, and a global leader for more than a decade. That’s a reputation we’ve earned by combining our pioneering software and hardware with our dynamic people. Because alongside our technology, it’s our people who are driving our successes. Why Join Us Here at Glory, our ambitions are as big as yours. And that’s why we are actively looking to recruit the best of the best. Join Glory and you will be part of the force driving our transformative technology and leading-edge innovations. That’s because every Glory solution is powered by exceptional people like you. People with experience, skills and dedication. Here, we prioritise the development and well-being of our people. Across vibrant and collaborative workplaces, you’ll team up with colleagues across the world to deliver remarkable solutions in more than one-hundred countries. Looking to make a global impact? Join Glory in innovating the future of business transformation. Glory ValuesThe Glory Values are our ethos of working together, diversity and innovation: a practical blueprint of how we work together. We live our values wherever we are – with both colleagues and customers. Glory Values help us meet new challenges and exceed expectations. And they help us further our skills and work with trust and respect.  Customer Delight. We put our customers first.Integrity. We do the right thing, always. Innovation. We embrace new challenges and share the future. Speed. We move fast, that’s how we stay ahead. Diversity & Respect. We value the strength in our differences. Teamwork. We succeed together.

Skills Required

  • Understanding of customers, accounts, markets, and sales pipelines
  • Ability to consolidate information from multiple sources and identify patterns, gaps, and insights
  • Strong analytical and digital skills
  • Experience using CRM systems, reports, dashboards, automation, AI tools, or similar platforms
  • Ability to work with incomplete or inconsistent information
  • Ability to turn data and research into clear, practical recommendations
  • Ability to work with teams across different functions, markets, and seniority levels
  • Strong communication and facilitation skills
  • Ability to explain complex information clearly and simply
  • Ability to influence and support decisions without direct authority
  • Strong planning, coordination, and problem-solving skills
  • Proactive, organized, and able to work independently
  • Ability to create new processes, tools, and working practices
  • Strong attention to detail and commitment to data and information quality

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The Company
HQ: Basingstoke
6,997 Employees

What We Do

Glory Global Solutions is a pioneer in developing and manufacturing cash handling machines and systems, providing integrated cash-transaction solutions that automate cash processes for retailers, financial institutions, and gaming operations.

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