GTM, Founding AE

ABOUT
NewForm is the creative intelligence company. We help category disruptors like Kalshi, ElevenLabs, Babbel, and others scale paid ads by turning creative into a measurable, repeatable growth system.
We oversee $100M+ per year in paid media spend and create thousands of human ads each month, with each ad making our system smarter.
THE ROLE
We're hiring a Founding Account Executive to own and scale the next phase of revenue at NewForm. We've built a strong sales foundation and a growing pipeline across enterprise teams and mid-market disruptors. Now we need someone to take ownership of that opportunity set and convert it into revenue across both Framework (our software platform) and our managed creative service.

This is a founding GTM role. You'll work directly with the founders, a team of BDRs driving outbound pipeline, and our Forward Deployed creatives and engineers to determine the best solution for each client, whether that's software, services, or both. Because we're outcomes-based, the sale is consultative by nature: you're scoping what will actually move a client's numbers and structuring the deal around it.

You'll sit across the table from top-tier management teams at world-class consumer and prosumer companies. You'll field inbound from NewForm's broader network of VCs, PE firms, consultants, publishers, and partners, and you'll help define the playbook, positioning, and process the rest of the sales org is built on.
For the right person, this role offers very high upside, broad exposure across the business, and a clear path to sales leadership as the team expands.
WHAT YOU'LL DO

• Own the sales process from qualified opportunity through close

• Sell across Framework and our managed service offering, working with Forward Deployed creatives and engineers to scope the right solution for each client

• Structure outcomes-based engagements, pricing and packaging around the results we drive

• Take ownership of a growing pipeline across enterprise and mid-market opportunities

• Work closely with a team of BDRs to convert outbound pipeline into qualified opportunities and closed revenue

• Partner with sales ops to maintain strong pipeline hygiene, process rigor, and deal follow-through

• Field and run inbound, including opportunities from NewForm's network of investors, consultants, publishers, and partners

• Run discovery, manage follow-ups, drive urgency, and quarterback complex deals across multiple stakeholders

• Partner directly with founders on deal strategy, positioning, pricing, and packaging

• Build the founding GTM playbook: sales process, pipeline management, and core operating rhythms

• Develop a strong point of view on our market, our buyers, and where our software and services resonate most

• Grow into sales leadership as the organization expands

WHO YOU ARE

• Based in NYC and excited to work in person with a fast-moving team (3/5 days in office)

• Experienced in founding roles or early-stage GTM efforts

• Have 3+ years owning a quota and consistently hitting or exceeding pipeline and/or revenue targets

• Comfortable selling in a dynamic environment across outbound, inbound, software, and services

• Able to hold your own with senior management teams at world-class consumer and prosumer companies

• Know how to work cross-functionally with BDRs, Forward Deployed teams, sales ops, and leadership to move deals forward

• Commercially sharp and able to sell consultatively to sophisticated buyers

• Motivated by upside, pace, and the chance to earn outsized responsibility quickly

NICE TO HAVE

• Experience in media, technology, agency, SaaS, or adjacent environments

• Strong plus: mobile, performance marketing, or advertising experience

• Experience selling more than one product type, or navigating both services and software conversations

• Familiarity with startup sales environments and helping build a sales org from an early stage

WHY THIS ROLE

• Founding GTM seat at a business with real traction, a growing enterprise and mid-market pipeline, and differentiated offerings across software and services

• Work directly with founders on strategy, positioning, and key deals

• Exposure to top-tier management teams across foundational AI labs, prediction markets, and other world-class consumer companies

• Real support from BDRs, Forward Deployed teams, and sales ops, while owning meaningful revenue responsibility

• Broad commercial experience across multiple sales motions, deal types, and customer profiles

• Clear path toward sales leadership as the team scales

• High ownership, real autonomy, and strong upside

COMPENSATION & BENEFITS

• Full-time, in office 3/5 days per week in NYC

• Competitive base salary with high upside: uncapped commission tied directly to the revenue you close

• Company-paid health, dental, and vision insurance

• $300/month commuter benefit

• Annual team offsites. Our last two were Tulum, Mexico and Hokkaido, Japan

WORK AUTHORIZATION REQUIREMENT
Candidates must be authorized to work in the United States without employer sponsorship, now or in the future. We are unable to provide visa sponsorship for this role, including in the future.