The Role
Own end-to-end GTM Engine projects for B2B technology clients, translating business goals into technical architectures, automations, integrations, signal workflows, enrichment processes, and AI-driven outbound systems. Build scalable RevOps solutions using HubSpot and automation tools, validate solutions with clients, document playbooks, mentor junior team members, and contribute to repeatable GTM frameworks and service development.
Summary Generated by Built In
SalesPlaybook is DACH’s #1 Pipeline, Sales, and HubSpot agency for B2B technology companies (50–500 FTEs).
We help founders and revenue teams scale fast – by turning marketing and sales into a true revenue factory: repeatable, predictable, and efficient.
Our GTM Engineers sit at the intersection of sales strategy, automation & AI, and RevOps. They design and implement the systems that power signal-based growth.
As a GTM Engineer, you’ll own the end-to-end delivery of GTM Engine projects – from technical architecture to measurable client results.
You’ll work either independently or alongside another consultant to design, build, and optimize signal-based outbound systems that combine precision targeting, automation, and AI-driven personalization.
Tasks
Project Delivery & Client Impact
* Own the full lifecycle of GTM-Engine projects – from discovery and system design to execution and measurable pipeline impact.
* Translate complex business goals into actionable technical architectures (automations, integrations, workflows).
* Lead technical validation and client alignment during both sales and delivery phases to ensure long-term success.
GTM-Engine Development
* Design and standardize high-performing signal workflows, enrichment processes, and outbound frameworks.
* Integrate and optimize tools such as clay, teamfluence, lemlist or instantly to ensure system scalability.
* Evaluate and operationalize new data sources (e.g. ad intent, firmographic APIs, product usage signals).
Enablement & Process Ownership
* Build and maintain internal GTM knowledge infrastructure – including playbooks, templates, and Loom walkthroughs.
* Establish delivery standards and best practices to align client expectations with capacity and system complexity.
* Mentor junior GTM engineers and working students to ensure skill development and process consistency.
Strategic Contribution
* Identify “winning use cases” and translate them into repeatable frameworks that scale across clients.
* Collaborate with leadership on service design, new offerings, and GTM methodology refinement.
Requirements
* Proven experience delivering complex B2B automation or sales enablement projects
* Deep understanding of GTM tooling and RevOps architecture – ability to design technical solutions from strategic input.
* Hands-on experience with: Clay, Smartlead, Lemlist, Instantly; Automation tools: Make.com, n8n, Zapier; HubSpot CRM (data architecture, workflows, integrations)
* Advanced use of LLMs (GPT, Claude, Perplexity) for enrichment, personalization, and signal analysis.
* Strong project management skills and client-facing communication (English C1 & German C2). Analytical mindset with a focus on precision, repeatability, and measurable performance impact.
Benefits
* Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency
* Working with a manageable number of focused clients (4-6 simultaneously)
* Positioning as a specialist expert in the B2B sales landscape
* 90% remote work and fast decision-making processes
* Performance-based compensation based on results
* Professional development budget of up to 5,000 CHF annually
We help founders and revenue teams scale fast – by turning marketing and sales into a true revenue factory: repeatable, predictable, and efficient.
Our GTM Engineers sit at the intersection of sales strategy, automation & AI, and RevOps. They design and implement the systems that power signal-based growth.
As a GTM Engineer, you’ll own the end-to-end delivery of GTM Engine projects – from technical architecture to measurable client results.
You’ll work either independently or alongside another consultant to design, build, and optimize signal-based outbound systems that combine precision targeting, automation, and AI-driven personalization.
Tasks
Project Delivery & Client Impact
* Own the full lifecycle of GTM-Engine projects – from discovery and system design to execution and measurable pipeline impact.
* Translate complex business goals into actionable technical architectures (automations, integrations, workflows).
* Lead technical validation and client alignment during both sales and delivery phases to ensure long-term success.
GTM-Engine Development
* Design and standardize high-performing signal workflows, enrichment processes, and outbound frameworks.
* Integrate and optimize tools such as clay, teamfluence, lemlist or instantly to ensure system scalability.
* Evaluate and operationalize new data sources (e.g. ad intent, firmographic APIs, product usage signals).
Enablement & Process Ownership
* Build and maintain internal GTM knowledge infrastructure – including playbooks, templates, and Loom walkthroughs.
* Establish delivery standards and best practices to align client expectations with capacity and system complexity.
* Mentor junior GTM engineers and working students to ensure skill development and process consistency.
Strategic Contribution
* Identify “winning use cases” and translate them into repeatable frameworks that scale across clients.
* Collaborate with leadership on service design, new offerings, and GTM methodology refinement.
Requirements
* Proven experience delivering complex B2B automation or sales enablement projects
* Deep understanding of GTM tooling and RevOps architecture – ability to design technical solutions from strategic input.
* Hands-on experience with: Clay, Smartlead, Lemlist, Instantly; Automation tools: Make.com, n8n, Zapier; HubSpot CRM (data architecture, workflows, integrations)
* Advanced use of LLMs (GPT, Claude, Perplexity) for enrichment, personalization, and signal analysis.
* Strong project management skills and client-facing communication (English C1 & German C2). Analytical mindset with a focus on precision, repeatability, and measurable performance impact.
Benefits
* Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency
* Working with a manageable number of focused clients (4-6 simultaneously)
* Positioning as a specialist expert in the B2B sales landscape
* 90% remote work and fast decision-making processes
* Performance-based compensation based on results
* Professional development budget of up to 5,000 CHF annually
Skills Required
- Proven experience delivering complex B2B automation or sales enablement projects
- Deep understanding of GTM tooling and RevOps architecture
- Ability to design technical solutions from strategic input
- Hands-on experience with Clay, Smartlead, Lemlist, and Instantly
- Hands-on experience with Make.com, n8n, and Zapier
- Experience with HubSpot CRM data architecture, workflows, and integrations
- Advanced use of GPT, Claude, and Perplexity for enrichment, personalization, and signal analysis
- Strong project management skills
- Strong client-facing communication skills
- English proficiency at C1 level
- German proficiency at C2 level
- Analytical mindset focused on precision, repeatability, and measurable performance impact
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
SalesPlaybook is a B2B sales agency in the DACH region helping software entrepreneurs and SaaS startup founders scale their sales efficiently. The company provides hands-on pipeline generation, revenue enablement through coaching and training, and HubSpot CRM services to generate qualified pipelines and close bigger deals faster.
