Job Title: GT Channel Manager - Laos
Location: Vientiane, Laos
Function: Customer Business Development (CBD)
At Unilever, we believe in making sustainable living commonplace. With some of the world's most loved brands including Dove, Sunsilk, Lux, Pond's, Vaseline, Knorr, and Breeze, we reach billions of consumers every day across more than 190 countries.
We are looking for a commercially driven GT Channel Manager to lead channel growth and execution excellence in Laos. This role is ideal for someone who enjoys turning strategy into action, working cross-functionally, and driving business growth through strong channel management and market execution.
What You'll Do
- Lead the development and execution of channel strategies for the Laos market, with a strong focus on General Trade.
- Translate category growth plans into actionable channel initiatives that drive sales, market share, distribution, and profitability.
- Monitor channel performance, including sell-in, sell-out, distribution, and market share, and identify opportunities for growth.
- Manage and optimize trade investments, including BMI and Trade Terms Spending (TTS), ensuring strong ROI and budget compliance.
- Partner closely with Category, CSP, CD Excellence, and Field Sales teams to bring plans to life in the market.
- Drive execution excellence through Perfect Store implementation, promotional activations, and in-store visibility programs.
- Analyze sales data, shopper insights, competitor activity, and market trends to support business decisions and improve performance.
- Leverage digital and data-driven tools to improve channel effectiveness and execution quality.
- Build future-ready capabilities and champion continuous improvement across the channel team.
What We're Looking For
- 3-5 years of experience in Trade Marketing, Channel Management, Sales, Customer Development, or a related FMCG commercial role.
- Strong understanding of General Trade channel dynamics and route-to-market strategies.
- Proven experience in developing and executing channel plans that deliver business results.
- Strong commercial and financial acumen, with experience managing trade investments and budgets.
- Excellent analytical, problem-solving, and stakeholder management skills.
- Ability to work effectively across multiple functions and influence without authority.
- Experience with Perfect Store and field sales execution is an advantage.
- Familiarity with digital and AI-enabled tools is a plus.
- Growth mindset, strong ownership, and a passion for winning in the marketplace.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Skills Required
- 3-5 years in Trade Marketing, Channel Management, Sales, Customer Development, or related FMCG commercial role
- Strong understanding of General Trade channel dynamics and route-to-market strategies
- Proven experience developing and executing channel plans that deliver sales, distribution, and market share growth
- Commercial and financial acumen, including managing trade investments and budgets (BMI and Trade Terms Spending)
- Excellent analytical, problem-solving, and stakeholder management skills
- Ability to work across functions and influence without authority
- Experience with Perfect Store and field sales execution
- Familiarity with digital and AI-enabled tools
- Growth mindset, strong ownership, and passion for winning in the marketplace
Unilever Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
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Retirement Support — Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
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Flexible Benefits — Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.
Unilever Insights
What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
