Growth Product Manager

Reposted 12 Days Ago
Mountain View, CA
In-Office
Mid level
AdTech • Artificial Intelligence • Marketing Tech • Software
The Role
The Growth Product Manager will develop and execute growth strategies, optimize user funnels, analyze data, and collaborate with marketing and engineering teams to enhance growth initiatives.
Summary Generated by Built In

About Creatify

Creatify is building the world’s first end-to-end AI advertising agent—a platform that automates the entire video ad lifecycle, from scripting and avatar-led generation to testing, optimization, and publishing across Meta, TikTok, YouTube, and more.

In just 18 months, we’ve surpassed $10 million in ARR, serving over 1.5 million users across 10,000+ teams. Leading brands—including Alibaba, HubSpot, Binance, NewsBreak, and Zumper—use Creatify to produce personalized, high-performing video ads in minutes.

We have raised $24M in funding from leading Silicon Valley firms including WndrCo, Kindred Ventures, Millennium New Horizons, NFDG, Comcast Ventures, Creator Ventures, Leadout Capital, Hat Trick Capital, and many more. Check out our latest coverage by Fast Company, TechCrunch, Bloomberg TV, and our recognition as one of IVP Enterprise AI 55 in 2024.

Based in Mountain View, we are a team of passionate AI researchers, engineers, and advertising veterans. Join us in reinventing the advertising industry with AI.

About This Role

We're seeking a Growth Product Manager to drive the next phase of our product-led growth strategy. This is a unique opportunity to sit at the intersection of product, data, and marketing to accelerate user acquisition, activation, and retention. You'll own the full experimentation lifecycle - from ideation to execution to scaling winning strategies. If you're equal parts analytical and creative, obsessed with metrics, and love moving fast, we want you on our team.

Responsibilities
  • Growth Strategy: Develop and execute data-driven growth initiatives across the entire user funnel

  • Experimentation Engine: Design, run, and analyze A/B tests and other experiments to optimize key metrics

  • Funnel Optimization: Identify and eliminate friction points in the user journey to improve conversion rates

  • Product-Led Growth: Work with engineering to implement growth-focused product features (e.g., referral systems, onboarding flows)

  • Data Analysis: Dive deep into user behavior data to uncover insights and opportunities

  • Cross-Functional Leadership: Partner with marketing, engineering, and design to align growth efforts

  • Tooling & Automation: Build and optimize systems to scale growth efforts efficiently

Qualifications
  • 3+ years in growth product management, growth marketing, or related roles at a SaaS or tech company

  • Proven track record of driving measurable growth (e.g., improved conversion rates, reduced churn, increased revenue)

  • Strong analytical skills with experience in SQL, A/B testing frameworks, and data visualization tools

  • Technical understanding to collaborate effectively with engineers on implementation

  • User-centric mindset with the ability to balance business goals with user needs

  • Exceptional communication skills to align stakeholders and articulate growth strategies

  • Startup mentality: scrappy, resourceful, and comfortable with ambiguity

We are an equal opportunity employer and highly value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Top Skills

A/B Testing Frameworks
Data Visualization Tools
SQL
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The Company
HQ: Mountain View, California
43 Employees
Year Founded: 2023

What We Do

We’re the only AI-powered platform that helps marketers and creative teams create, test, and improve video ads—without long production timelines or guesswork. With Creatify, you can turn any product link into dozens of ready-to-run video ads in seconds. Our newest product, AdMax, acts like your AI ad strategist—finding what works, suggesting improvements, and helping you scale top-performing ads.

Today, over 10,000 teams—from startups to global companies like Zumper, HubSpot, and Alibaba—use Creatify to grow faster and spend smarter. We’re backed by WndrCo, Kindred Ventures, NFDG, Millennium, and leaders from Meta, Snap, and Airbnb. Learn more at creatify.ai or connect with us @CreatifyAI.

We’re building a company where technologists, marketers, and creators work side by side to solve real problems in advertising. We believe in making smart tools that work for everyone—and in building a team that reflects a wide range of backgrounds, perspectives, and experiences.

We’re hiring—come build with us.

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